Customer success analytics

Retain more customers with AI-powered insights

Health scoring, churn prediction, and net revenue retention, all powered by AI and connected to your CRM, product, and support data. No more spreadsheet-based account reviews.

Start free Book a demo

14-day trial, no credit card required.

Powering analytics for 5000+ teams worldwide

Rated 5/5 across 19 verified reviews from case studies, Product Hunt, G2, and Y Combinator founders

“Basedash turned database questions into self-serve answers for our GTM and product teams.”
Chris Hoyle
Co-founder & CTO · Navattic
Read case study →
“We evaluated Omni and other BI tools, but the speed to insight with Basedash is unmatched.”
Greg Demoge
Co-founder & CPO · FullEnrich
Read case study →

Quick answer

Basedash gives customer success teams AI-native dashboards for health scoring, churn prediction, net revenue retention, and renewal management — connecting CRM, product, and support data in one platform.

Know your accounts before they tell you

Combine usage, support, and billing signals into dashboards that surface risk and opportunity automatically.

Account health distribution

Healthy284 accounts

At risk128 accounts

Critical78 accounts

Gross retention

98%

JanDec

Net revenue retention

118%

JanDec

Accounts at risk

Account	ARR	Health	Signal
Acme Corp	$86K	32	Usage down 60%
TechFlow	$64K	41	3 open tickets
DataPrime	$52K	45	No logins in 3 weeks
CloudSync	$48K	48	Key user churned

Expansion ARR

$1.2M

Ask your data, save your accounts

Natural language queries replace the spreadsheet-based account reviews slowing your team down.

Customer health scoring

Combine product usage, support ticket volume, NPS responses, and billing data into a single health score. See which accounts need attention before they signal churn.

Which enterprise accounts have health scores below 50 and declining usage?

Churn prediction and prevention

AI surfaces at-risk accounts by correlating usage drops, support escalations, and engagement patterns. Prioritize outreach with data, not gut feel.

Show accounts most likely to churn in the next 60 days based on usage trends

Net revenue retention tracking

Track expansion, contraction, and churn at the account level. See NRR trends over time and understand which segments drive growth versus drag.

What is our NRR by customer segment for the last 4 quarters?

Renewal pipeline management

Build a renewal dashboard that combines contract dates, usage data, and health scores. Know exactly which renewals are at risk and what to do about it.

Which accounts renewing next quarter have health scores below 60?

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

SalesWhich accounts are likely to expand based on recent product activity?EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?ProductWhich cohorts have the highest week-8 retention?ProductWhich features correlate most with conversion to paid?MarketingWhich categories or segments contributed the most revenue or transactions?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.EngineeringWhich services or endpoints have the highest error rates this week?OperationsFilter paid organizations and show their current usage details.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?MarketingHow many deals or opportunities are in our current campaign from a specific region?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsWhich customers are running into more bugs recently?ProductShow retention by cohort and first-usage month.MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.MarketingWhat is our CAC?EngineeringShow recent error logs and users impacted in the last week.OperationsGive me a table of all new users with their signup source/medium.EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsShow me revenue and subscription growth.Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringHow many auth configs or connected accounts exist for provider X?SalesWhich accounts are likely to expand based on recent product activity?EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?ProductWhich cohorts have the highest week-8 retention?ProductWhich features correlate most with conversion to paid?MarketingWhich categories or segments contributed the most revenue or transactions?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.EngineeringWhich services or endpoints have the highest error rates this week?OperationsFilter paid organizations and show their current usage details.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?MarketingHow many deals or opportunities are in our current campaign from a specific region?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.OperationsWhich customers are running into more bugs recently?ProductShow retention by cohort and first-usage month.MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.MarketingWhat is our CAC?EngineeringShow recent error logs and users impacted in the last week.OperationsGive me a table of all new users with their signup source/medium.EngineeringWhich SDK versions or app versions are most error-prone?Data & AnalyticsShow me revenue and subscription growth.Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringHow many auth configs or connected accounts exist for provider X?

ProductWhat is our WAU/MAU and how is it trending?SalesList all workspaces with an upcoming renewal in the next month.SalesWhich opportunities are stuck beyond the expected stage duration?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?OperationsSurface users who recently hit errors or experienced slow response times.MarketingList Google Ads campaigns and show CPC trends for each.SalesWhat accounts had the largest expansions this quarter?OperationsShow customers with at least two visits or repeat usage in the last month.OperationsWhich tickets are trending by category and time to resolution?SalesWho are the most engaged accounts in the last 14 days?ProductDid anything else spike when a specific feature usage increased?EngineeringWhat are the most common errors this month, and what endpoints are causing them?MarketingWhat should be on a performance dashboard for our account managers?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?SalesWhich accounts are a churn risk?OperationsWhich customers have open issues tied to performance or reliability?ProductAre there any features we added recently that increased engagement?SalesWhich organizations that have not converted to paid are the most active?EngineeringFetch IDs created in a given month for a specific provider or integration.SalesHow many leads are currently close to closing?ProductIdentify the magic moment that predicts long-term engagement.EngineeringFind domains or metadata for a list of organizations from builder records.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.ProductShow onboarding conversion rate compared to last month.ProductWhat is our WAU/MAU and how is it trending?SalesList all workspaces with an upcoming renewal in the next month.SalesWhich opportunities are stuck beyond the expected stage duration?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?OperationsSurface users who recently hit errors or experienced slow response times.MarketingList Google Ads campaigns and show CPC trends for each.SalesWhat accounts had the largest expansions this quarter?OperationsShow customers with at least two visits or repeat usage in the last month.OperationsWhich tickets are trending by category and time to resolution?SalesWho are the most engaged accounts in the last 14 days?ProductDid anything else spike when a specific feature usage increased?EngineeringWhat are the most common errors this month, and what endpoints are causing them?MarketingWhat should be on a performance dashboard for our account managers?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?SalesWhich accounts are a churn risk?OperationsWhich customers have open issues tied to performance or reliability?ProductAre there any features we added recently that increased engagement?SalesWhich organizations that have not converted to paid are the most active?EngineeringFetch IDs created in a given month for a specific provider or integration.SalesHow many leads are currently close to closing?ProductIdentify the magic moment that predicts long-term engagement.EngineeringFind domains or metadata for a list of organizations from builder records.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.ProductShow onboarding conversion rate compared to last month.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Basedash vs traditional CS tools

Why customer success teams are adding AI-native analytics to their stack.

Capability	Basedash	Traditional tools
AI-generated CS dashboards	Yes	No
Customer health scoring	Multi-signal, AI-powered	Manual spreadsheet
Data sources	750+ integrations	CRM + support only
Churn prediction	AI-driven pattern detection	Rule-based or none
Natural language queries	Yes	No
Self-serve for CSMs	No SQL needed	Requires analyst support
Real-time account alerts	Yes	Manual or delayed

Related resources

Dashboards

Build and share visual reports with AI

BI for sales

Pipeline analytics and revenue forecasting

Automations

Set up alerts when accounts need attention

Customer success analytics FAQ

What is business intelligence for customer success?

BI for customer success means having a unified view of customer health, retention metrics, and expansion signals — without depending on spreadsheets or data team tickets. It combines product usage, support data, CRM records, and billing information to give CSMs the insights they need to retain and grow accounts.

How does Basedash calculate customer health scores?

Basedash connects product usage data, support ticket volume, NPS responses, billing patterns, and engagement signals. AI analyzes these signals to generate composite health scores that reflect the real state of each account — not just last-touch activity.

Can Basedash predict which customers will churn?

Yes. Basedash uses AI to identify churn patterns by correlating usage declines, support escalations, engagement drops, and contract signals. It surfaces at-risk accounts early so CSMs can intervene before renewal conversations happen.

What data sources do CS teams typically connect?

CS teams commonly connect Salesforce, HubSpot, Intercom, Zendesk, Stripe, their product database, and more. Basedash supports 750+ integrations, so you can combine any data that impacts customer health into one view.

How fast can our CS team get started?

Most CS teams are running their first health dashboard within 30 minutes. Connect your data sources, describe what you want to track, and Basedash generates the dashboard. No complex setup or data modeling required.

Get started in under 30 minutes

We can help you migrate your data and dashboards from any other tool.

Start free Book a demo