Marketing analytics

Marketing intelligence that proves ROI

Connect every channel — ads, organic, email, social — with CRM and revenue data. Basedash gives marketing teams AI-powered attribution, campaign tracking, and content analytics in one place.

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Quick answer

Basedash is an AI-native BI platform that gives marketing teams self-serve access to cross-channel attribution, campaign analytics, and content performance — connecting ad platforms, CRM, and analytics in one dashboard.

Every channel, one dashboard

Stop switching between platforms. See cross-channel performance, attribution, and ROI in a single view.

Channel performance

Channel	Spend	Leads	CPL	CVR
Organic search	$0	3,420	$0	4.2%
Paid search	$28K	1,860	$15.05	3.1%
Social ads	$18K	1,240	$14.52	2.4%
Email	$2K	980	$2.04	5.8%
Referral	$0	620	$0	6.1%

Blended CAC

$42

Marketing ROI

3.8x

MQL volume

+147%

Jan Dec

Cost per lead

-50%

Jan Dec

Pipeline influenced

$4.2M

Ask your data, prove your impact

Basedash translates marketing questions into governed queries and visual answers — no SQL, no analyst tickets.

Channel attribution and ROI

See which channels drive real revenue — not just clicks. Connect ad spend, CRM pipeline, and billing data to calculate true cost per acquisition across every channel.

"What is our blended CAC by channel for the last 90 days?"

Campaign performance tracking

Monitor campaigns in real time. Track impressions, click-through rates, MQLs, and downstream revenue attribution without waiting for end-of-month reports.

"Show campaign performance by MQL volume and cost per lead this quarter"

Content and SEO analytics

Measure which content drives organic traffic and conversions. Connect Google Search Console, analytics, and CRM to see the full content-to-revenue funnel.

"Which blog posts generated the most demo requests in the last 30 days?"

Marketing-to-sales handoff

Track lead quality from first touch to closed deal. See which campaigns produce SQLs that actually close, not just vanity MQLs.

"What percentage of MQLs from paid search converted to closed-won last quarter?"

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

Sales Which accounts are likely to expand based on recent product activity? Operations Which customers have open issues tied to performance or reliability? Marketing Which categories or segments contributed the most revenue or transactions? Product Which features correlate most with conversion to paid? Operations Filter paid organizations and show their current usage details. Product What is our WAU/MAU and how is it trending? Sales Who are the most engaged accounts in the last 14 days? Engineering Which services or endpoints have the highest error rates this week? Sales List all workspaces with an upcoming renewal in the next month. Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Sales What accounts had the largest expansions this quarter? Operations Which tickets are trending by category and time to resolution? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Product Show retention by cohort and first-usage month. Engineering Find domains or metadata for a list of organizations from builder records. Product Identify the magic moment that predicts long-term engagement. Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Data & Analytics Trend key KPIs over time and flag abnormal spikes. Product Did anything else spike when a specific feature usage increased? Marketing What is our CAC? Sales Which opportunities are stuck beyond the expected stage duration? Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Sales What should a sales-facing dashboard include for quick qualification and follow-up? Product Which product areas are slowing users down (timeouts, latency, error-prone steps)? Sales Which accounts are likely to expand based on recent product activity? Operations Which customers have open issues tied to performance or reliability? Marketing Which categories or segments contributed the most revenue or transactions? Product Which features correlate most with conversion to paid? Operations Filter paid organizations and show their current usage details. Product What is our WAU/MAU and how is it trending? Sales Who are the most engaged accounts in the last 14 days? Engineering Which services or endpoints have the highest error rates this week? Sales List all workspaces with an upcoming renewal in the next month. Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Sales What accounts had the largest expansions this quarter? Operations Which tickets are trending by category and time to resolution? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Product Show retention by cohort and first-usage month. Engineering Find domains or metadata for a list of organizations from builder records. Product Identify the magic moment that predicts long-term engagement. Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Data & Analytics Trend key KPIs over time and flag abnormal spikes. Product Did anything else spike when a specific feature usage increased? Marketing What is our CAC? Sales Which opportunities are stuck beyond the expected stage duration? Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Sales What should a sales-facing dashboard include for quick qualification and follow-up? Product Which product areas are slowing users down (timeouts, latency, error-prone steps)?

Marketing What is our blended cost per lead and cost per acquisition by channel? Sales How many leads are currently close to closing? Marketing List Google Ads campaigns and show CPC trends for each. Sales Which accounts are a churn risk? Marketing Which campaigns or channels drove the most leads and conversions this month? Engineering How many auth configs or connected accounts exist for provider X? Engineering Make table links open detailed views in our admin tool. Engineering Which SDK versions or app versions are most error-prone? Product Are there any features we added recently that increased engagement? Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Operations Surface users who recently hit errors or experienced slow response times. Engineering Fetch IDs created in a given month for a specific provider or integration. Sales Which organizations that have not converted to paid are the most active? Product Which cohorts have the highest week-8 retention? Engineering What are the most common errors this month, and what endpoints are causing them? Engineering Show recent error logs and users impacted in the last week. Operations Give me a table of all new users with their signup source/medium. Operations Show customers with at least two visits or repeat usage in the last month. Marketing How many deals or opportunities are in our current campaign from a specific region? Operations Which customers are running into more bugs recently? Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Marketing Which geographies are performing best this quarter by pipeline and closed-won? Product Show onboarding conversion rate compared to last month. Marketing What should be on a performance dashboard for our account managers? Data & Analytics Show me revenue and subscription growth. Marketing What is our blended cost per lead and cost per acquisition by channel? Sales How many leads are currently close to closing? Marketing List Google Ads campaigns and show CPC trends for each. Sales Which accounts are a churn risk? Marketing Which campaigns or channels drove the most leads and conversions this month? Engineering How many auth configs or connected accounts exist for provider X? Engineering Make table links open detailed views in our admin tool. Engineering Which SDK versions or app versions are most error-prone? Product Are there any features we added recently that increased engagement? Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Operations Surface users who recently hit errors or experienced slow response times. Engineering Fetch IDs created in a given month for a specific provider or integration. Sales Which organizations that have not converted to paid are the most active? Product Which cohorts have the highest week-8 retention? Engineering What are the most common errors this month, and what endpoints are causing them? Engineering Show recent error logs and users impacted in the last week. Operations Give me a table of all new users with their signup source/medium. Operations Show customers with at least two visits or repeat usage in the last month. Marketing How many deals or opportunities are in our current campaign from a specific region? Operations Which customers are running into more bugs recently? Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Marketing Which geographies are performing best this quarter by pipeline and closed-won? Product Show onboarding conversion rate compared to last month. Marketing What should be on a performance dashboard for our account managers? Data & Analytics Show me revenue and subscription growth.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Basedash vs traditional marketing BI

Why marketing teams are moving from platform-specific dashboards to unified AI-native analytics.

Capability	Basedash	Traditional BI
AI-generated marketing dashboards	Yes	No
Cross-channel attribution	All sources in one view	Siloed by platform
Data sources	750+ integrations	Platform-specific
Natural language queries	Yes	No
Content-to-revenue tracking	End-to-end	Requires custom setup
Self-serve for marketers	No SQL needed	Analyst dependency
Real-time reporting	Yes	Batch or daily updates

Related resources

Dashboards

Build and share visual reports with AI

BI for sales

Pipeline analytics and revenue forecasting

Data sources

Connect 750+ integrations

Marketing analytics FAQ

What is business intelligence for marketing?

BI for marketing means connecting data from every channel — paid ads, organic search, email, social, and referral — into a single analytics layer. Instead of logging into five different platforms and exporting CSVs, marketing teams can see attribution, ROI, and campaign performance in one place.

How does Basedash connect to our marketing tools?

Basedash integrates with 750+ data sources including Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, Mailchimp, and more. Connect everything through native integrations or sync through your data warehouse.

Can Basedash replace our existing marketing dashboards?

Yes. Teams use Basedash to consolidate dashboards that were previously spread across Google Analytics, Looker Studio, spreadsheets, and CRM reports. AI generates the dashboards from a description, so migration is fast and the result is a unified view.

How does Basedash handle marketing attribution?

Basedash connects top-of-funnel data (ad spend, impressions, clicks) with mid-funnel (MQLs, SQLs) and bottom-of-funnel (closed revenue) data. This lets you calculate true cost per acquisition and revenue attribution across every channel, not just last-click.

Can non-technical marketers use Basedash?

Absolutely. Basedash is designed for marketers who want answers without SQL. Ask questions like 'What is our best-performing campaign this month?' and Basedash generates the query and chart automatically.

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