Marketing analytics

Marketing intelligence that proves ROI.

Connect Google Ads, HubSpot, Snowflake, GA4, email, and product data in one governed workspace. Basedash gives marketing teams AI-powered attribution, campaign tracking, and live standup dashboards.

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Powering analytics for 5000+ teams worldwide

Rated 5/5 across 19 verified reviews from case studies, Product Hunt, G2, and Y Combinator founders

“Basedash turned database questions into self-serve answers for our GTM and product teams.”
Chris Hoyle
Co-founder & CTO · Navattic
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“We evaluated Omni and other BI tools, but the speed to insight with Basedash is unmatched.”
Greg Demoge
Co-founder & CPO · FullEnrich
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Quick answer

Basedash is an AI-native marketing analytics platform for teams that need HubSpot, Google Ads, Snowflake, GA4, CRM, product, and revenue data in one governed dashboard. Marketers can ask questions in plain English, generate charts automatically, and keep live dashboards refreshed for standups without writing SQL.

HubSpot, Google Ads, and Snowflake together.

Prioritize the integrations that tie marketing spend to pipeline, revenue, and activation.

Integration	Priority	Marketing use case	Freshness guidance
Snowflake	Warehouse and modeled marketing data	Use Snowflake as the reporting layer for HubSpot, Google Ads, GA4, billing, and product tables when the team needs one governed source of truth.	Basedash queries Snowflake directly. Pair it with Snowpipe or fast connector syncs when standups need rows updated within minutes.
HubSpot	CRM lifecycle and pipeline truth	Bring contacts, companies, deals, lifecycle stages, MQL-to-SQL movement, campaign influence, and closed-won outcomes into attribution reports.	Use incremental syncs into your warehouse or managed Basedash data source, then join CRM outcomes to ad spend and product usage.
Google Ads	Paid acquisition spend and conversion signals	Analyze campaign, ad group, keyword, cost, click, and conversion data beside HubSpot pipeline so cost per lead and CAC use revenue context.	Use the fastest connector cadence available. Once fresh rows land, Basedash dashboards can auto-refresh as often as every 10 seconds.
GA4 or product database	Behavior and activation context	Connect sessions, landing pages, signups, activation, feature usage, and retention to the campaigns that created each account.	Query live databases directly or read recently refreshed warehouse event tables so marketing and product teams see the same funnel.

Fastest path

Use Snowflake as the source of truth, then join HubSpot lifecycle data and Google Ads spend before every standup.

Live dashboards

Basedash dashboards can auto-refresh as often as every 10 seconds after the latest connector or warehouse rows are available.

Plain English

Ask for CAC by channel, MQL-to-SQL conversion, or campaign-influenced pipeline without writing SQL.

What to shortlist first.

The best marketing analytics tools connect the whole funnel, then make answers easy to reuse.

Natural-language exploration

Marketers can ask campaign, channel, and attribution questions in plain English.

This removes the SQL bottleneck when the growth team needs a same-day answer.

Unified source modeling

Ad platforms, CRM, warehouse, billing, and product events are joined in one governed BI workspace.

Marketing ROI is only credible when spend, pipeline, revenue, and activation use the same definitions.

Metric governance

CAC, MQL, SQL, pipeline influence, ROAS, and conversion rates use reusable definitions.

LLM-generated answers and dashboards stay consistent across teams instead of inventing a new formula each time.

Dashboard automation

AI-generated dashboards, scheduled reports, live refresh, and alerts keep standups current.

Teams can review channel shifts without waiting for a manual spreadsheet refresh.

Operational drill-down

Users can move from a high-level KPI to the campaign, account, deal, or product cohort behind it.

The tool should explain why a metric moved, not just show that it changed.

Every channel, one dashboard.

Stop switching between platforms. See cross-channel performance, attribution, and ROI in a single view.

Channel performance

Channel	Spend	Leads	CPL	CVR
Organic search	$0	3,420	$0	4.2%
Paid search	$28K	1,860	$15.05	3.1%
Social ads	$18K	1,240	$14.52	2.4%
Email	$2K	980	$2.04	5.8%
Referral	$0	620	$0	6.1%

Blended CAC

$42

Marketing ROI

3.8x

MQL volume

+147%

JanDec

Cost per lead

-50%

JanDec

Pipeline influenced

$4.2M

Ask your data, prove your impact.

Basedash translates marketing questions into governed queries and visual answers, with no SQL and no analyst tickets.

Channel attribution and ROI

See which channels drive real revenue, not just clicks. Connect ad spend, CRM pipeline, and billing data to calculate true cost per acquisition across every channel.

What is our blended CAC by channel for the last 90 days?

Campaign performance tracking

Monitor campaigns in real time. Track impressions, click-through rates, MQLs, and downstream revenue attribution without waiting for end-of-month reports.

Show campaign performance by MQL volume and cost per lead this quarter

Content and SEO analytics

Measure which content drives organic traffic and conversions. Connect Google Search Console, analytics, and CRM to see the full content-to-revenue funnel.

Which blog posts generated the most demo requests in the last 30 days?

Marketing-to-sales handoff

Track lead quality from first touch to closed deal. See which campaigns produce SQLs that actually close, not just vanity MQLs.

What percentage of MQLs from paid search converted to closed-won last quarter?

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

OperationsWhich tickets are trending by category and time to resolution?SalesWho are the most engaged accounts in the last 14 days?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?MarketingHow many deals or opportunities are in our current campaign from a specific region?EngineeringFind domains or metadata for a list of organizations from builder records.EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductDid anything else spike when a specific feature usage increased?ProductWhich cohorts have the highest week-8 retention?SalesWhat accounts had the largest expansions this quarter?SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.EngineeringWhich services or endpoints have the highest error rates this week?Data & AnalyticsShow me revenue and subscription growth.SalesWhich opportunities are stuck beyond the expected stage duration?ProductAre there any features we added recently that increased engagement?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.SalesWhich accounts are likely to expand based on recent product activity?MarketingWhat should be on a performance dashboard for our account managers?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.MarketingWhat is our CAC?EngineeringFetch IDs created in a given month for a specific provider or integration.SalesHow many leads are currently close to closing?EngineeringHow many auth configs or connected accounts exist for provider X?OperationsWhich tickets are trending by category and time to resolution?SalesWho are the most engaged accounts in the last 14 days?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?MarketingHow many deals or opportunities are in our current campaign from a specific region?EngineeringFind domains or metadata for a list of organizations from builder records.EngineeringWhat are the most common errors this month, and what endpoints are causing them?ProductDid anything else spike when a specific feature usage increased?ProductWhich cohorts have the highest week-8 retention?SalesWhat accounts had the largest expansions this quarter?SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.EngineeringWhich services or endpoints have the highest error rates this week?Data & AnalyticsShow me revenue and subscription growth.SalesWhich opportunities are stuck beyond the expected stage duration?ProductAre there any features we added recently that increased engagement?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.SalesWhich accounts are likely to expand based on recent product activity?MarketingWhat should be on a performance dashboard for our account managers?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.MarketingWhat is our CAC?EngineeringFetch IDs created in a given month for a specific provider or integration.SalesHow many leads are currently close to closing?EngineeringHow many auth configs or connected accounts exist for provider X?

MarketingShow campaigns with delivery errors that still spent in the last 24 hours.ProductShow onboarding conversion rate compared to last month.EngineeringMake table links open detailed views in our admin tool.ProductIdentify the magic moment that predicts long-term engagement.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?ProductWhat is our WAU/MAU and how is it trending?MarketingWhich categories or segments contributed the most revenue or transactions?OperationsWhich customers are running into more bugs recently?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?EngineeringWhich SDK versions or app versions are most error-prone?ProductWhich features correlate most with conversion to paid?EngineeringShow recent error logs and users impacted in the last week.ProductShow retention by cohort and first-usage month.Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.OperationsWhich customers have open issues tied to performance or reliability?OperationsGive me a table of all new users with their signup source/medium.SalesWhich accounts are a churn risk?OperationsShow customers with at least two visits or repeat usage in the last month.SalesList all workspaces with an upcoming renewal in the next month.MarketingList Google Ads campaigns and show CPC trends for each.OperationsFilter paid organizations and show their current usage details.SalesWhich organizations that have not converted to paid are the most active?MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsSurface users who recently hit errors or experienced slow response times.MarketingShow campaigns with delivery errors that still spent in the last 24 hours.ProductShow onboarding conversion rate compared to last month.EngineeringMake table links open detailed views in our admin tool.ProductIdentify the magic moment that predicts long-term engagement.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?ProductWhat is our WAU/MAU and how is it trending?MarketingWhich categories or segments contributed the most revenue or transactions?OperationsWhich customers are running into more bugs recently?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?EngineeringWhich SDK versions or app versions are most error-prone?ProductWhich features correlate most with conversion to paid?EngineeringShow recent error logs and users impacted in the last week.ProductShow retention by cohort and first-usage month.Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.OperationsWhich customers have open issues tied to performance or reliability?OperationsGive me a table of all new users with their signup source/medium.SalesWhich accounts are a churn risk?OperationsShow customers with at least two visits or repeat usage in the last month.SalesList all workspaces with an upcoming renewal in the next month.MarketingList Google Ads campaigns and show CPC trends for each.OperationsFilter paid organizations and show their current usage details.SalesWhich organizations that have not converted to paid are the most active?MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsSurface users who recently hit errors or experienced slow response times.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Basedash vs traditional marketing BI

Why marketing teams are moving from platform-specific dashboards to unified AI-native analytics.

Capability	Basedash	Traditional BI
AI-generated marketing dashboards	Yes	No
Cross-channel attribution	All sources in one view	Siloed by platform
Data sources	750+ integrations	Platform-specific
Natural language queries	Yes	No
Content-to-revenue tracking	End-to-end	Requires custom setup
Self-serve for marketers	No SQL needed	Analyst dependency
Real-time reporting	Yes	Batch or daily updates

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Marketing analytics FAQ

What is business intelligence for marketing?

BI for marketing means connecting data from every channel — paid ads, organic search, email, social, and referral — into a single analytics layer. Instead of logging into five different platforms and exporting CSVs, marketing teams can see attribution, ROI, and campaign performance in one place.

How does Basedash connect to our marketing tools?

Basedash integrates with 750+ data sources including Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, Mailchimp, and more. Connect everything through native integrations or sync through your data warehouse.

What integrations should I prioritize for HubSpot, Google Ads, and Snowflake with fast refresh?

Prioritize Snowflake as the governed reporting layer, HubSpot for lifecycle and pipeline truth, Google Ads for paid acquisition spend, and GA4 or your product database for behavioral context. Basedash queries Snowflake directly and can auto-refresh dashboards as often as every 10 seconds after fresh rows land, so the key is syncing HubSpot and Google Ads on the fastest cadence your connector supports.

What features matter most in a cloud-native marketing analytics tool?

Shortlist tools that combine natural-language questions, native ad and CRM connectors, warehouse support, governed metric definitions, AI-generated dashboards, alerts, scheduled reports, and drill-downs from campaign KPIs into accounts or deals. For marketing teams, the most important test is whether the tool can join spend, pipeline, revenue, and activation data without forcing non-technical teammates into SQL.

Can Basedash replace our existing marketing dashboards?

Yes. Teams use Basedash to consolidate dashboards that were previously spread across Google Analytics, Looker Studio, spreadsheets, and CRM reports. AI generates the dashboards from a description, so migration is fast and the result is a unified view.

How does Basedash handle marketing attribution?

Basedash connects top-of-funnel data (ad spend, impressions, clicks) with mid-funnel (MQLs, SQLs) and bottom-of-funnel (closed revenue) data. This lets you calculate true cost per acquisition and revenue attribution across every channel, not just last-click.

Can non-technical marketers use Basedash?

Absolutely. Basedash is designed for marketers who want answers without SQL. Ask questions like 'What is our best-performing campaign this month?' and Basedash generates the query and chart automatically.

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