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Self-service analytics

Give every team self-serve access to data. Ask questions in plain English, get AI-generated dashboards, and share governed metrics — no SQL required.

14-day trial, no credit card required.

Quick answer

Basedash is an AI self-service analytics platform for operational, product, revenue, and customer metrics. Non-technical teams ask questions in plain English, get AI-generated dashboards, and use governed definitions without SQL, analyst tickets, or spreadsheet exports.

What changes when your team can ask data questions directly.

Ticket to the data team, wait 3 days

Ask a question, get the answer in seconds

Spreadsheets with stale exports

Live dashboards connected to your warehouse

Conflicting numbers across teams

Governed metric definitions everyone shares

SQL required for every question

Plain English queries with AI-generated SQL

From marketing to finance, every team gets self-serve access to the data they need.

Marketing

Marketing teams track campaign ROI, attribution, and funnel conversion without waiting for analyst support.

"What was our cost per lead by channel last month?"

Sales

Sales leaders monitor pipeline health, rep performance, and forecast accuracy in real time.

"Which deals are at risk of slipping this quarter?"

Product

Product managers measure feature adoption, retention cohorts, and product analytics alongside revenue and support data.

"What is the adoption rate for the new onboarding flow?"

Operations

Operations teams run operational analytics for SLAs, capacity, process efficiency, and real-time health metrics.

"Show me our support ticket resolution time trend"

Finance

Finance teams monitor MRR, churn, expansion revenue, and unit economics from a single source of truth.

"What is our net revenue retention by cohort?"

Executives

Leadership gets AI-generated briefings on key metrics without scheduling a meeting or opening a spreadsheet.

"Give me a weekly company health summary"

Everything non-technical teams need to explore data independently.

Natural language queries

Ask questions in plain English. The AI generates SQL, runs it against your warehouse, and returns charts and summaries.

AI-generated dashboards

Describe the dashboard you need and Basedash creates it. No drag-and-drop builder, no SQL, no configuration.

Governed metrics

Define business metrics once — MRR, churn rate, active users — and the AI uses those definitions consistently across every query.

Automated insights

Basedash proactively surfaces trends, anomalies, and opportunities in your data. Get daily briefings without asking.

Broad data connectivity

Connect 750+ data sources including warehouses, databases, and SaaS tools. Ask questions that span your entire data stack.

Role-based access

Control who sees what. Basedash supports team-level permissions and inherits your warehouse's access controls.

Get instant answers, uncover important trends, and make confident decisions faster.

SalesWhich opportunities are stuck beyond the expected stage duration?MarketingWhat is our CAC?SalesWhich accounts are a churn risk?SalesHow many leads are currently close to closing?MarketingWhat should be on a performance dashboard for our account managers?OperationsWhich customers have open issues tied to performance or reliability?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductAre there any features we added recently that increased engagement?SalesWhat accounts had the largest expansions this quarter?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingList Google Ads campaigns and show CPC trends for each.ProductWhich cohorts have the highest week-8 retention?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductDid anything else spike when a specific feature usage increased?MarketingWhich categories or segments contributed the most revenue or transactions?OperationsFilter paid organizations and show their current usage details.SalesWhich organizations that have not converted to paid are the most active?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.Data & AnalyticsShow me revenue and subscription growth.EngineeringMake table links open detailed views in our admin tool.ProductWhich features correlate most with conversion to paid?SalesList all workspaces with an upcoming renewal in the next month.ProductWhat is our WAU/MAU and how is it trending?ProductShow retention by cohort and first-usage month.EngineeringWhat are the most common errors this month, and what endpoints are causing them?SalesWhich opportunities are stuck beyond the expected stage duration?MarketingWhat is our CAC?SalesWhich accounts are a churn risk?SalesHow many leads are currently close to closing?MarketingWhat should be on a performance dashboard for our account managers?OperationsWhich customers have open issues tied to performance or reliability?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductAre there any features we added recently that increased engagement?SalesWhat accounts had the largest expansions this quarter?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingList Google Ads campaigns and show CPC trends for each.ProductWhich cohorts have the highest week-8 retention?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductDid anything else spike when a specific feature usage increased?MarketingWhich categories or segments contributed the most revenue or transactions?OperationsFilter paid organizations and show their current usage details.SalesWhich organizations that have not converted to paid are the most active?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.Data & AnalyticsShow me revenue and subscription growth.EngineeringMake table links open detailed views in our admin tool.ProductWhich features correlate most with conversion to paid?SalesList all workspaces with an upcoming renewal in the next month.ProductWhat is our WAU/MAU and how is it trending?ProductShow retention by cohort and first-usage month.EngineeringWhat are the most common errors this month, and what endpoints are causing them?
MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?OperationsShow customers with at least two visits or repeat usage in the last month.MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringHow many auth configs or connected accounts exist for provider X?SalesWho are the most engaged accounts in the last 14 days?OperationsSurface users who recently hit errors or experienced slow response times.EngineeringFetch IDs created in a given month for a specific provider or integration.ProductShow onboarding conversion rate compared to last month.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?SalesWhich accounts are likely to expand based on recent product activity?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringWhich services or endpoints have the highest error rates this week?MarketingHow many deals or opportunities are in our current campaign from a specific region?OperationsWhich customers are running into more bugs recently?EngineeringWhich SDK versions or app versions are most error-prone?MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.OperationsWhich tickets are trending by category and time to resolution?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.EngineeringFind domains or metadata for a list of organizations from builder records.ProductIdentify the magic moment that predicts long-term engagement.EngineeringShow recent error logs and users impacted in the last week.OperationsGive me a table of all new users with their signup source/medium.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?OperationsShow customers with at least two visits or repeat usage in the last month.MarketingWhich geographies are performing best this quarter by pipeline and closed-won?EngineeringHow many auth configs or connected accounts exist for provider X?SalesWho are the most engaged accounts in the last 14 days?OperationsSurface users who recently hit errors or experienced slow response times.EngineeringFetch IDs created in a given month for a specific provider or integration.ProductShow onboarding conversion rate compared to last month.SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?SalesWhich accounts are likely to expand based on recent product activity?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringWhich services or endpoints have the highest error rates this week?MarketingHow many deals or opportunities are in our current campaign from a specific region?OperationsWhich customers are running into more bugs recently?EngineeringWhich SDK versions or app versions are most error-prone?MarketingWhich campaigns or channels drove the most leads and conversions this month?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.OperationsWhich tickets are trending by category and time to resolution?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.EngineeringFind domains or metadata for a list of organizations from builder records.ProductIdentify the magic moment that predicts long-term engagement.EngineeringShow recent error logs and users impacted in the last week.OperationsGive me a table of all new users with their signup source/medium.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

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Basedash vs traditional self-service BI

How AI-native self-service compares to legacy BI tools.

CapabilityBasedashTraditional BI
Natural language queriesYes — full conversationalLimited or none
AI-generated dashboardsYesManual setup
Time to first insightSecondsDays (requires analyst)
Business context awarenessCustom metric definitionsSchema-only
Non-technical user accessFull self-serveFiltered views or SQL
Data source breadth750+ sourcesWarehouse-only
Proactive insightsAI-generated dailyManual scheduling
Self-hostingAvailableRarely

Self-service analytics FAQ

What is self-service analytics?

Self-service analytics gives business teams a safe way to explore data, build reports, and answer questions without waiting for an analyst or writing SQL. In Basedash, users ask in plain English while the data team keeps control over data models, permissions, and metric definitions, so faster answers do not come at the cost of governance.

How is AI self-service analytics different from traditional BI?

Traditional BI usually expects users to navigate dashboards, filters, and report builders that someone else configured. AI self-service analytics starts with the business question instead: Basedash turns plain-English requests into SQL, charts, summaries, and dashboards connected to live data. That makes ad hoc analysis easier for operators, product managers, marketers, and executives who know the question but do not know the database schema.

Can non-technical users really use Basedash without training?

Yes. Basedash is designed around natural language interaction, so users type questions the way they would ask a teammate. The AI returns charts, tables, explanations, and follow-up options without requiring a query language or dashboard-builder training. Teams can still save repeatable dashboards once a question becomes part of their regular operating rhythm.

What is operational analytics?

Operational analytics is the practice of tracking live business processes such as support SLAs, sales pipeline movement, onboarding completion, incident volume, fulfillment delays, and capacity constraints. Basedash helps operations teams ask questions against current warehouse and SaaS data, turn recurring checks into dashboards, and surface changes before they become weekly reporting surprises.

Can Basedash support product analytics and business metrics in one place?

Yes. Basedash connects to existing databases, warehouses, and SaaS tools, so product events can be analyzed alongside revenue, customer, support, and operational data. Product teams can ask about activation, retention, funnels, or feature adoption, then combine those answers with account value, customer health, or pipeline context that dedicated event-only tools often keep separate.

How does Basedash prevent conflicting metrics across teams?

Basedash supports governed metric definitions, so the company can define what terms like MRR, active user, churn rate, resolution time, or feature adoption mean once. The AI uses those definitions when answering questions and creating dashboards, which reduces the chance that each team builds its own spreadsheet version of the same metric.

Does self-service mean less control for the data team?

No. Data teams still define the semantic layer, manage source connections, set access permissions, and review how AI-generated queries use company data. Self-service changes who can ask questions and how quickly answers are delivered; it does not remove the governance, security, or modeling work that keeps analytics trustworthy.

What data sources does Basedash support?

Basedash connects to 750+ data sources including Snowflake, BigQuery, PostgreSQL, Salesforce, HubSpot, Stripe, and more. Teams can ask questions that combine product, customer, finance, marketing, and operational data across sources, then save the result as a dashboard or recurring report for ongoing visibility.

We can help you migrate your data and dashboards from any other tool.