BI for SaaS

SaaS analytics that grow with you

Track MRR, churn, net revenue retention, and every metric that matters — powered by AI, connected to your billing, CRM, and product data.

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Quick answer

Basedash is an AI-native BI platform for SaaS companies that unifies billing, CRM, and product data to track MRR, churn, net revenue retention, and other SaaS metrics — with natural language queries and AI-generated dashboards.

Your SaaS metrics, live

Real-time visibility into the metrics that drive your business.

MRR

$284K

+12%

Net revenue retention

118%

+3pp

Logo churn

2.1%

-0.4pp

CAC payback

8.2 mo

-1.1 mo

Trial-to-paid

14.8%

+2.1pp

Expansion revenue

$38K

+22%

Built for SaaS workflows

From revenue reporting to customer health scoring, Basedash handles the analytics SaaS teams need.

SaaS metrics dashboard

Track MRR, ARR, churn, net revenue retention, and expansion revenue in real time. Basedash connects billing, CRM, and product data to calculate metrics automatically.

"Show me MRR growth, churn rate, and net revenue retention by month for the last 12 months"

Product-led growth analytics

Measure trial conversion, activation rates, feature adoption, and time-to-value. Understand which onboarding paths drive paid conversion.

"What is our trial-to-paid conversion rate by signup source?"

Customer health scoring

Combine product usage, support tickets, billing history, and NPS data to identify accounts at risk of churning before they cancel.

"Which enterprise accounts have declining usage and open support tickets?"

Board and investor reporting

Generate investor-ready reports with consistent metrics. Basedash uses governed definitions so your board deck numbers always match your internal dashboards.

"Generate a monthly board report with MRR, burn rate, runway, and customer count"

Connect your SaaS stack

Basedash integrates with the tools SaaS companies already use.

Stripe

Billing and subscription data

Salesforce

CRM and pipeline data

HubSpot

Marketing and lead data

Intercom

Support and engagement data

Segment

Event and behavioral data

Snowflake

Data warehouse

BigQuery

Data warehouse

PostgreSQL

Application database

Plus 750+ more data sources. See all integrations

Ask anything about your business

Get instant answers, uncover important trends, and make confident decisions faster.

Engineering Which services or endpoints have the highest error rates this week? Operations Which customers are running into more bugs recently? Engineering Show recent error logs and users impacted in the last week. Sales Which accounts are likely to expand based on recent product activity? Marketing Which categories or segments contributed the most revenue or transactions? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Product Did anything else spike when a specific feature usage increased? Operations Surface users who recently hit errors or experienced slow response times. Product Which features correlate most with conversion to paid? Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Sales Who are the most engaged accounts in the last 14 days? Engineering What are the most common errors this month, and what endpoints are causing them? Marketing Which geographies are performing best this quarter by pipeline and closed-won? Sales List all workspaces with an upcoming renewal in the next month. Operations Which tickets are trending by category and time to resolution? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Product Which product areas are slowing users down (timeouts, latency, error-prone steps)? Product Show onboarding conversion rate compared to last month. Product Show retention by cohort and first-usage month. Marketing How many deals or opportunities are in our current campaign from a specific region? Engineering Which SDK versions or app versions are most error-prone? Operations Show customers with at least two visits or repeat usage in the last month. Marketing List Google Ads campaigns and show CPC trends for each. Sales What accounts had the largest expansions this quarter? Data & Analytics Show me revenue and subscription growth. Engineering Which services or endpoints have the highest error rates this week? Operations Which customers are running into more bugs recently? Engineering Show recent error logs and users impacted in the last week. Sales Which accounts are likely to expand based on recent product activity? Marketing Which categories or segments contributed the most revenue or transactions? Data & Analytics Identify top entities (e.g., products, practices, segments) by net earnings or volume. Product Did anything else spike when a specific feature usage increased? Operations Surface users who recently hit errors or experienced slow response times. Product Which features correlate most with conversion to paid? Marketing Are we seeing a drop in lead volume year over year? Which months and segments are down? Sales Who are the most engaged accounts in the last 14 days? Engineering What are the most common errors this month, and what endpoints are causing them? Marketing Which geographies are performing best this quarter by pipeline and closed-won? Sales List all workspaces with an upcoming renewal in the next month. Operations Which tickets are trending by category and time to resolution? Data & Analytics Build a quick-start KPI dashboard with filters and best-practice layout. Product Which product areas are slowing users down (timeouts, latency, error-prone steps)? Product Show onboarding conversion rate compared to last month. Product Show retention by cohort and first-usage month. Marketing How many deals or opportunities are in our current campaign from a specific region? Engineering Which SDK versions or app versions are most error-prone? Operations Show customers with at least two visits or repeat usage in the last month. Marketing List Google Ads campaigns and show CPC trends for each. Sales What accounts had the largest expansions this quarter? Data & Analytics Show me revenue and subscription growth.

Operations Which customers have open issues tied to performance or reliability? Sales Which organizations that have not converted to paid are the most active? Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Marketing Which campaigns or channels drove the most leads and conversions this month? Sales What should a sales-facing dashboard include for quick qualification and follow-up? Operations Filter paid organizations and show their current usage details. Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Engineering Find domains or metadata for a list of organizations from builder records. Marketing What is our CAC? Marketing What is our blended cost per lead and cost per acquisition by channel? Engineering Make table links open detailed views in our admin tool. Engineering Fetch IDs created in a given month for a specific provider or integration. Data & Analytics Trend key KPIs over time and flag abnormal spikes. Product Identify the magic moment that predicts long-term engagement. Product Which cohorts have the highest week-8 retention? Sales Which accounts are a churn risk? Product What is our WAU/MAU and how is it trending? Sales How many leads are currently close to closing? Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Marketing What should be on a performance dashboard for our account managers? Sales Which opportunities are stuck beyond the expected stage duration? Engineering How many auth configs or connected accounts exist for provider X? Product Are there any features we added recently that increased engagement? Operations Give me a table of all new users with their signup source/medium. Operations Which customers have open issues tied to performance or reliability? Sales Which organizations that have not converted to paid are the most active? Marketing Show campaigns with delivery errors that still spent in the last 24 hours. Marketing Which campaigns or channels drove the most leads and conversions this month? Sales What should a sales-facing dashboard include for quick qualification and follow-up? Operations Filter paid organizations and show their current usage details. Data & Analytics Pull IDs or names for items matching a keyword across connected sources. Engineering Find domains or metadata for a list of organizations from builder records. Marketing What is our CAC? Marketing What is our blended cost per lead and cost per acquisition by channel? Engineering Make table links open detailed views in our admin tool. Engineering Fetch IDs created in a given month for a specific provider or integration. Data & Analytics Trend key KPIs over time and flag abnormal spikes. Product Identify the magic moment that predicts long-term engagement. Product Which cohorts have the highest week-8 retention? Sales Which accounts are a churn risk? Product What is our WAU/MAU and how is it trending? Sales How many leads are currently close to closing? Data & Analytics How many records/jobs/tasks were created or submitted in a given timeframe? Data & Analytics Break down counts by type (categories, forms, service items) and show percentages. Marketing What should be on a performance dashboard for our account managers? Sales Which opportunities are stuck beyond the expected stage duration? Engineering How many auth configs or connected accounts exist for provider X? Product Are there any features we added recently that increased engagement? Operations Give me a table of all new users with their signup source/medium.

All your data in one place

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Basedash vs SaaS analytics tools

How Basedash compares to purpose-built SaaS analytics platforms.

Capability	Basedash	Other tools
AI-generated SaaS dashboards	Yes	No
Natural language queries	Yes	SQL or drag-and-drop
SaaS metric definitions	Built-in and customizable	Manual setup
Time to first dashboard	Minutes	Days to weeks
Multi-source (billing + CRM + product)	750+ sources	Limited integrations
Board-ready exports	Governed and consistent	Manual formatting
Embedded analytics option	Yes	Varies
Self-hosting	Available	Rarely

Related resources

Startup metrics guide

What to track at every stage

BI for startups

AI-native analytics for startup teams

Embedded analytics

Embed dashboards in your SaaS product

SaaS analytics FAQ

What BI metrics should a SaaS company track?

Core SaaS metrics include MRR/ARR, churn rate (logo and revenue), net revenue retention, customer acquisition cost (CAC), CAC payback period, LTV, trial-to-paid conversion, and expansion revenue. Basedash calculates these automatically when connected to your billing and CRM data.

How does Basedash calculate SaaS metrics?

Basedash connects to your billing system (Stripe, Chargebee, etc.), CRM, and product database. It uses governed metric definitions to calculate MRR, churn, NRR, and other metrics consistently. You can customize definitions to match your specific business logic.

Can Basedash replace our SaaS analytics tool?

For most early and growth-stage SaaS companies, yes. Basedash covers product analytics, revenue metrics, customer health scoring, and reporting in one platform. Teams that need deep product event analytics may use Basedash alongside a dedicated product analytics tool.

Does Basedash work for product-led growth companies?

Yes. Basedash connects to your product database and event stream to track activation rates, feature adoption, trial conversion funnels, and expansion triggers — the metrics PLG companies need to optimize their self-serve motion.

Can I generate investor reports with Basedash?

Yes. Basedash dashboards use governed metric definitions, so the numbers in your board deck match your internal analytics. You can export dashboards to share with investors or embed live metrics in Notion or other tools.

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