Generated report
Weekly company update: growth is steady, with churn risk concentrated in one segment.
This week closed with strong top-line momentum and cleaner support operations. The largest risk remains early-stage SMB accounts with incomplete onboarding.
What changed
Revenue expanded in mid-market accounts and net new logo velocity stayed healthy. Product usage increased after the onboarding flow update shipped.
What needs attention
Churn indicators rose in inactive SMB cohorts. Teams should prioritize lifecycle outreach and in-app onboarding prompts for low-engagement accounts.
What to do next
Keep current growth motions in place, run a focused SMB retention sprint, and review impact in the next weekly report.
Next actions
- Launch SMB reactivation sequence by Tuesday.
- Monitor onboarding completion trend daily.
- Share retention progress in next Friday update.