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Insights

Your daily data briefing.

An AI agent analyzes every corner of your data every day — and hands you a personal feed of the things that actually matter.

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Insights

Insights

Insights are daily highlights automatically generated from your data each day.

Converted Lapsed
0 32 64 <1h1–24h1–7dNever

May 1, 2026

Trial signups convert best when teammates are invited within the first hour

Across the last 90 days of self-serve trials, the share that converted to a paid plan drops sharply once team invites slip past the first hour. Trials that never invite a teammate convert at less than half the rate of trials that invite within an hour, regardless of plan size or company industry.

Mobile Desktop Tablet
0 50 100 JanFebMarAprMayJun

Apr 30, 2026

Mobile sessions have grown to nearly half of all weekly traffic

Sessions from mobile devices were roughly a third of weekly traffic at the start of the year. They have climbed every month since, and last week mobile accounted for 47% of total sessions for the first time.

Converted Single-source No source
22% Converted

Apr 29, 2026

Most expired trials never connect a second data source

Of the trials that ended in April without converting to a paid plan, more than half stopped after connecting a single data source. Trials that connected two or more sources converted at almost three times the rate of single-source trials.

4h 2h 0h

Apr 28, 2026

Median support response time dropped under one hour after the help center launched

Median first-response time on support tickets fell from 3.4 hours to 52 minutes within ten days of launching the new help center, and has stayed comfortably below the one-hour mark every day since.

+ Invite teammates Updated daily · 8:00 AM

How it works

Everything analyzed, one thing delivered.

Every night, an AI agent analyzes your data. Every morning, one insight arrives.

01 Connect

02 Analyze

03 Deliver

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Funnel Today · 8:00 AM

Onboarding completion dropped 18% this week

Step 3 saw the largest decline. Users who skip churn 4.2× faster within 14 days.

Coverage

Every corner of your business, covered.

The AI agent explores product, revenue, marketing, support, and ops — surfacing what matters most.

Product & funnels

Spot friction in onboarding, activation, and feature adoption before it hits retention.

Onboarding drop-offsFeature adoptionActivation rate

Revenue & growth

Track milestones, expansion revenue, and churn risk across customer segments.

MRR milestonesExpansion revenueChurn risk

Marketing campaigns

Measure campaign performance, ad spend efficiency, and channel attribution automatically.

CPA changesChannel performanceAttribution shifts

User issues

Surface error spikes, support trends, and user-reported problems tied to product changes.

Error rate spikesSupport trendsFeature complaints

Key milestones

Celebrate and contextualize the business milestones worth telling the whole team about.

Revenue recordsUser milestonesConversion highs

Operational health

Monitor infrastructure, pipeline health, and internal process metrics across teams.

API latencyPipeline throughputTeam velocity

Up close

An insight, in full.

Every insight comes with context, evidence, and concrete next steps.

Funnel analysis Today · 8:00 AM High priority

Onboarding completion dropped 18% this week

Step 3 of the setup flow — connecting a data source — saw the largest decline. Users who skip this step churn at 4.2× the normal rate within 14 days. This is the biggest week-over-week regression in onboarding since October.

Completion rate

67% 18%

Users affected

342 this week

Churn correlation

4.2× vs. avg
Onboarding completion rate Last 8 weeks

Recommended actions

Review step 3 UX copy and error states for confusing language

Check if recent schema changes broke auto-detection for common databases

A/B test an inline help tooltip showing example connection strings

Delivery

Pushed to Slack and email.

Read insights in Basedash, or get pinged the moment something important surfaces.

# growth · 18
Basedash APP 8:00 AM

Today's insight is ready.

High priority · Funnel

Onboarding completion dropped 18% this week

Step 3 of setup — connecting a data source — saw the largest decline. Users who skip are 4.2× more likely to churn within 14 days.

Open insight
👀 7 🙌 3
1 of 124

Your insight · Mar 24

Mar 24, 8:00 AM

Good morning,

Your insight for today is ready. Here's what surfaced overnight:

High priority

Onboarding completion dropped 18% this week

Step 3 — connecting a data source — saw the largest decline. Users who skip it churn at 4.2× the normal rate within 14 days.

Open insight

Insights FAQ

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