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Insights
March 24, 2026 3 new insights
Funnel analysis

Onboarding completion dropped 18% this week

Step 3 of the setup flow — connecting a data source — saw the largest drop. Users who skip this step are 4.2x more likely to churn within 14 days.

Review step 3 UX copy and error states A/B test inline help tooltip
Revenue

MRR crossed $500K for the first time

Monthly recurring revenue hit $502K yesterday, up 12% month-over-month. Expansion revenue from mid-market accounts is the primary driver.

Share milestone with the team Analyze mid-market expansion drivers
Marketing

Google Ads CPA decreased 34% after keyword refresh

The keyword changes you shipped last Monday are performing well. Cost per acquisition dropped from $128 to $84 while maintaining lead quality.

Increase budget on top-performing ad groups Apply same strategy to Bing campaigns

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Funnel analysis Today at 8:00 AM
High priority

Onboarding completion dropped 18% this week

Step 3 of the setup flow — connecting a data source — saw the largest decline. Users who skip this step churn at 4.2x the normal rate within 14 days. This is the biggest week-over-week regression in onboarding since October.

Completion rate

67% ↓ 18%

Users affected

342 this week

Churn correlation

4.2x vs. avg
Onboarding completion rate Last 8 weeks

Recommended actions

Review step 3 UX copy and error states for confusing language

Check if recent schema changes broke auto-detection for common databases

A/B test an inline help tooltip showing example connection strings

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