Onboarding completion dropped 18% this week
Step 3 of the setup flow — connecting a data source — saw the largest drop. Users who skip this step are 4.2x more likely to churn within 14 days.
-18%
Completion rate
Basedash Insights
An AI agent analyzes all your company data every day, then surfaces the most important findings — like a personal data analyst that never sleeps.
Onboarding completion dropped 18% this week
Step 3 of the setup flow — connecting a data source — saw the largest drop. Users who skip this step are 4.2x more likely to churn within 14 days.
-18%
Completion rate
MRR crossed $500K for the first time
Monthly recurring revenue hit $502K yesterday, up 12% month-over-month. Expansion revenue from mid-market accounts is the primary driver.
$502K
Current MRR
Google Ads CPA decreased 34% after keyword refresh
The keyword changes you shipped last Monday are performing well. Cost per acquisition dropped from $128 to $84 while maintaining lead quality.
-34%
Cost per acquisition
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Step 3 of the setup flow — connecting a data source — saw the largest decline. Users who skip this step churn at 4.2x the normal rate within 14 days. This is the biggest week-over-week regression in onboarding since October.
Completion rate
Users affected
Churn correlation
Recommended actions
Review step 3 UX copy and error states for confusing language
Check if recent schema changes broke auto-detection for common databases
A/B test an inline help tooltip showing example connection strings
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