“Every team member can now quickly get the answers they need without having to raise a ticket for a new report.”

Oddle is an all-in-one restaurant technology platform that helps thousands of restaurants across Asia and beyond grow revenue, build customer loyalty, and take ownership of their data. From online ordering and reservations to CRM, loyalty programs, and marketing automation, Oddle gives restaurants the tools to compete with third-party delivery platforms — on their own terms.

As a lean team powering a product used by thousands of merchants, Oddle’s data team was stretched thin. Every question about product usage, merchant performance, or operational health required a ticket, a queue, and a hand-written query. The bottleneck wasn’t a lack of data — it was a lack of access.

“As a lean team, we were constantly bottlenecked on data requests.”

Before Basedash

Oddle’s data infrastructure was solid, but accessing it wasn’t self-serve. When stakeholders across product, operations, or management needed a new report or wanted to explore a question, the request landed on the data team’s backlog. Even straightforward questions took time to triage, write, review, and deliver.

The data team spent much of their time fielding ad-hoc requests instead of focusing on the higher-leverage analytics work that could move the business forward. Questions that would previously have taken a lot of time to explore simply went unasked.

Why Basedash

Oddle was looking for two things: a way to unblock the rest of the company from depending on the data team for every question, and an embedded analytics tool that could sit natively inside their own dashboard for stakeholders.

Basedash fit both requirements. The conversational interface meant that any team member could ask questions in plain language and get answers immediately — no SQL, no tickets, no waiting. And as an embedded analytics solution, Basedash was polished enough to integrate directly into Oddle’s internal tools, giving stakeholders a seamless experience.

“We were also looking for an embedded analytics tool, and Basedash fit our requirements perfectly. It’s easy for stakeholders to generate their own reports and polished enough to sit natively inside our dashboard, especially compared with the tools we were using before.”

Freeing the data team

With Basedash handling the day-to-day data requests, Oddle’s data team shifted from reactive report-building to proactive analysis. Instead of spending their time answering routine questions, they could focus on deeper investigations — the kind of strategic work that drives product and business decisions.

The impact was immediate. Questions that used to sit in a queue now get answered in minutes by the people who need the answers most.

“This has freed up our data team to focus on higher-leverage work and unlocked new insights, because we can finally dig into questions that would previously have taken a lot of time to explore.”

Management-level adoption

Basedash didn’t just find a home with analysts and engineers — it became a daily tool for Oddle’s management team. Leaders across the company now use Basedash to check metrics, generate reports, and make data-driven decisions without waiting on anyone else.

That kind of adoption is rare for an analytics tool at a company of Oddle’s size. It speaks to how intuitive the experience is — when the barrier to asking a question drops to zero, people start asking more questions.

“Our management team now uses it almost daily, and it has been a huge unlock in how we make data-driven decisions.”

Impact

Since adopting Basedash, Oddle has transformed how the entire company interacts with data:

• Every team member can self-serve their own data questions, without filing tickets or waiting on the data team
• The data team shifted from fielding ad-hoc requests to focusing on strategic, high-leverage analytics
• Management uses Basedash daily to drive data-informed decisions across the business
• Embedded analytics give stakeholders a polished, native reporting experience inside Oddle’s own dashboard
• Questions that previously went unasked are now explored routinely, unlocking new insights

“With Basedash, every team member can now quickly get the answers they need without having to raise a ticket for a new report.”