Startup metrics
Operational metrics
Track burn rate, runway, burn multiple, and operational efficiency to ensure your startup scales sustainably without running out of cash.
Getting started
Financial metrics
Product and growth
Customer metrics
Operations
Putting it into practice
Startup metrics
Track burn rate, runway, burn multiple, and operational efficiency to ensure your startup scales sustainably without running out of cash.
Operational metrics tell you whether your startup can survive long enough to win. Great product metrics and strong growth mean nothing if you run out of cash or scale your team faster than your revenue.
These are survival metrics. Every founder should know their burn rate and runway off the top of their head.
Gross burn rate
Total monthly expenses
Net burn rate
Monthly expenses − Monthly revenue
Runway
Cash in bank ÷ Monthly net burn rate
Net burn = $100K − $30K = $70K/month Runway = $500K ÷ $70K = ~7 months
Rule of thumb: start fundraising when you have 9–12 months of runway. Start panicking (and cutting) when you have 6 months or less.
Burn multiple is the best single metric for evaluating whether your growth is efficient. It answers: how many dollars are you burning for each dollar of net new ARR?
Burn multiple
Net cash burned ÷ Net new ARR (same period)
Burn multiple = $300K ÷ $100K = 3x
Burn multiple
A burn multiple above 2x means you’re spending more than $2 for every $1 of new ARR. That’s defensible in early stages when you’re investing in product, but past $1M ARR it needs to come down. If it’s above 4x, cut costs or find more efficient growth channels before raising more money.
Revenue per employee
Annual revenue ÷ Number of employees
This is the simplest measure of organizational efficiency. It reveals whether you’re building a lean machine or an overstaffed bureaucracy.
Revenue per employee (B2B SaaS)
If your revenue per employee is declining as you grow, you’re scaling the team faster than revenue — a common trap. Every hire should have a clear connection to revenue growth or customer retention.
Revenue per dollar raised
Current ARR ÷ Total capital raised
Efficient companies generate $0.50–$1.00+ of ARR per dollar raised. Capital-inefficient companies might be below $0.25. In the current funding environment, capital efficiency is more important than ever.
| Metric | What it tells you |
|---|---|
| Days sales outstanding (DSO) | How fast you collect payment |
| Deferred revenue | Prepaid subscriptions — a cash flow advantage |
| Cash conversion cycle | Time from acquisition spend to cash collection |
Annual upfront billing is one of the best operational moves a SaaS company can make. It improves runway, reduces churn (commitment effect), and funds growth without dilution.
These are secondary operational metrics — important for the relevant team leads, but not for your weekly all-hands.
System reliability:
Support efficiency:
Hiring:
Hiring ahead of revenue. The most common cause of high burn multiples. Hire for the growth you have, not the growth you hope for.
Ignoring gross margins. A SaaS company with 60% gross margins has fundamentally different unit economics than one with 85%. Infrastructure costs, third-party APIs, and support costs all matter.
No cash flow forecasting. Build a 13-week cash flow forecast and update it weekly. Surprises in cash flow kill more startups than bad products.
Manual processes that don’t scale. What works with 10 customers breaks at 100. Automate early — especially billing, onboarding, and reporting.
Create a dashboard showing monthly burn rate, runway, burn multiple, and revenue per employee over the past 12 months
Connect your financial data and HR systems to track operational health automatically.
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