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Sankey charts show how volume moves between stages, categories, or entities. Use them when the important question is where something comes from, where it goes next, and how much volume flows through each path.

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When to use

  • Conversion flows across lifecycle stages
  • Customer or lead movement between statuses
  • Traffic, spend, or revenue attribution across channels
  • Any workflow where source, destination, and value matter together

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Example prompt

Show lead movement from source channel to current pipeline stage as a sankey chart

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Tips

  • Include a source column, a destination column, and a numeric value.
  • Keep the number of categories focused so the flow remains readable.
  • Use filters to isolate one funnel, product line, or time period.