
How to build a marketing dashboard: connecting GA4, ad platforms, and CRM data
A practical guide to building a marketing dashboard by unifying GA4, ad platforms, and CRM data, plus blended metrics, attribution, and tool options.

A practical guide to building a marketing dashboard by unifying GA4, ad platforms, and CRM data, plus blended metrics, attribution, and tool options.

An executive dashboard is a one-screen view of company health. Here is how to pick the metrics, lay it out, set targets, and run a weekly review.

OLAP (online analytical processing) is how BI tools slice and aggregate data across dimensions. Learn what it means and whether you still need an OLAP cube.

How to structure data for BI dashboards: star schemas, wide tables, getting the grain right, and how much modeling your team actually needs.
“Nous avons évalué Omni et d'autres outils BI, mais la rapidité pour obtenir un insight avec Basedash est inégalée.”
Greg Demoge
Co-fondateur et CPO · FullEnrich
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“Pour une entreprise aussi soucieuse de sécurité que la nôtre, Basedash a immédiatement fait tilt. Des rapports qui prenaient des semaines sont prêts en quelques heures.”
Claudio Godoy
AI Agents Lead · Taxfyle
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We were paying for a realtime vendor to show online avatars. We already had Server-Sent Events and Postgres LISTEN/NOTIFY in production, so we built presence ourselves and deleted the dependency.

How BI tools combine data from multiple databases: query federation, data blending, and centralizing in a warehouse, with the tradeoffs and when to use each.

A practical workflow for building a SQL dashboard: connect a data source, write one query per tile, pick the right charts, add filters, and keep the numbers trustworthy.

Groups and access controls let you decide exactly who can access what in Basedash. Bundle users into groups, grant each one access to the data sources, dashboards, chats, automations, and MCP servers it needs, and give every group its own AI context.

How scheduled reports work in BI tools: the delivery pipeline, push channels, report bursting, timing races, and a checklist for reliable automated delivery.

Connecting Snowflake to a BI tool is quick. This guide covers key-pair auth, a dedicated warehouse, governance, and cost controls that keep credits in check.

A layered framework for building analytics at a startup: the five layers of a BI stack, which ones to skip while lean, and when to add each as you grow.

Connecting BigQuery to a BI tool is easy. This guide covers connection methods, IAM setup, governance, and the cost controls that keep your bill predictable.

We run every async job in Basedash on Postgres with pg-boss. Three production incidents later, here's what we changed: a queue policy that silently dropped 92% of jobs, batch work starving live chats, and a connection pool that gave out at the top of every hour.

Write-back lets people edit data directly from a dashboard instead of just reading it. Here is how it works, the main patterns, the risks, and when to use it.

A practical buyer's guide to choosing business intelligence software for a small business: a fit test, a tool-type comparison, common mistakes, and a checklist.

Connecting a BI tool to production is safe with a read-only role, statement timeouts, and a read replica. Here is the full setup, step by step, for Postgres and MySQL.