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Revenue overview

MRR · All plans

Verified

$4.40M+23.9%($3.55M)

New signups by channel

Verified

OrganicPaid searchReferralOutbound

Top accounts

Verified

	Account	Plan	MRR	Δ 30d	Seats
1	Northcurrent	Enterprise	$156,000	+4%	2,100
2	Lumenwave	Enterprise	$135,250	-6%	1,800
3	Copperleaf Labs	Enterprise	$119,500	+11%	1,575
4	Fieldstone Ops	Growth	$71,500	0%	1,150
5	Quillbase	Growth	$53,000	+9%	950
6	Verdantly	Growth	$48,500	-3%	775
7	Alderpoint	Growth	$44,000	+7%	725
8	Harborline	Starter	$24,500	+14%	450
9	Driftmark	Starter	$21,000	-8%	350
10	Sablewood	Starter	$18,000	+2%	300

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Build me a dashboard for revenue and signups over the last year

Read the MRR definition · Governed metric
Sum of active subscription MRR in USD, excluding trials, internal accounts, and one-time charges.
Searched the data catalog · 34 tables scanned

Calculated monthly recurring revenue · Snowflake · 12 rows

select
  date_trunc('month', period_start)
    as month,
  sum(mrr_cents) / 100 as mrr
from finance.subscription_periods
where status = 'active'
  and is_internal = false
  and period_start >=
    dateadd('month', -12, current_date)
group by 1
order by 1

Broke signups down by channel · Snowflake · 48 rows

select
  date_trunc('month', created_at)
    as month,
  attribution_channel,
  count(*) as signups
from analytics.accounts
where created_at >=
  dateadd('month', -12, current_date)
group by 1, 2

Reconciled totals against Stripe · 0 discrepancies

Done — Revenue overview is live with MRR, new signups by channel, and your top accounts, pulled from Snowflake and Stripe.

One thing stood out: referral signups are up 33% over last quarter while paid search flattened, so the growth is compounding rather than bought.

Do you want me to add a churn breakdown by plan?

MRR · governed metricNew signups · governed metric

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Revenue

$28.3K+68%(16,800)

400300200100

Aug 1, 2026Aug 31, 2026

New subscriptions

Live

508+189%(176)

500250100

Aug 1, 2026Aug 31, 2026

CAC

14 wks

Burnrate

$32.5K

Cohort retention

457-31%(659)

Cohort	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6
1	248	200	140	108	64	25
2	112	104	58	6	2	0
3	168	124	94	76	12	1
4	98	76	51	51	12	14
5	102	155	114	0	0	2

Runway in years

2.4

LTV in years

0.8

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SalesHow many leads are currently close to closing?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.MarketingWhat should be on a performance dashboard for our account managers?MarketingWhat is our CAC?SalesWhich accounts are a churn risk?SalesWhich accounts are likely to expand based on recent product activity?EngineeringFetch IDs created in a given month for a specific provider or integration.MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsSurface users who recently hit errors or experienced slow response times.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringWhich services or endpoints have the highest error rates this week?EngineeringWhich SDK versions or app versions are most error-prone?ProductDid anything else spike when a specific feature usage increased?EngineeringShow recent error logs and users impacted in the last week.ProductShow retention by cohort and first-usage month.OperationsFilter paid organizations and show their current usage details.OperationsWhich customers are running into more bugs recently?ProductIdentify the magic moment that predicts long-term engagement.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?EngineeringWhat are the most common errors this month, and what endpoints are causing them?OperationsWhich tickets are trending by category and time to resolution?ProductShow onboarding conversion rate compared to last month.OperationsWhich customers have open issues tied to performance or reliability?SalesHow many leads are currently close to closing?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.MarketingWhat should be on a performance dashboard for our account managers?MarketingWhat is our CAC?SalesWhich accounts are a churn risk?SalesWhich accounts are likely to expand based on recent product activity?EngineeringFetch IDs created in a given month for a specific provider or integration.MarketingWhat is our blended cost per lead and cost per acquisition by channel?OperationsSurface users who recently hit errors or experienced slow response times.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringWhich services or endpoints have the highest error rates this week?EngineeringWhich SDK versions or app versions are most error-prone?ProductDid anything else spike when a specific feature usage increased?EngineeringShow recent error logs and users impacted in the last week.ProductShow retention by cohort and first-usage month.OperationsFilter paid organizations and show their current usage details.OperationsWhich customers are running into more bugs recently?ProductIdentify the magic moment that predicts long-term engagement.MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?EngineeringWhat are the most common errors this month, and what endpoints are causing them?OperationsWhich tickets are trending by category and time to resolution?ProductShow onboarding conversion rate compared to last month.OperationsWhich customers have open issues tied to performance or reliability?

MarketingWhich categories or segments contributed the most revenue or transactions?OperationsShow customers with at least two visits or repeat usage in the last month.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.ProductAre there any features we added recently that increased engagement?MarketingWhich campaigns or channels drove the most leads and conversions this month?SalesWho are the most engaged accounts in the last 14 days?OperationsGive me a table of all new users with their signup source/medium.ProductWhich features correlate most with conversion to paid?SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.SalesWhich organizations that have not converted to paid are the most active?EngineeringHow many auth configs or connected accounts exist for provider X?EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.EngineeringFind domains or metadata for a list of organizations from builder records.SalesWhich opportunities are stuck beyond the expected stage duration?MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductWhat is our WAU/MAU and how is it trending?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?ProductWhich cohorts have the highest week-8 retention?SalesWhat accounts had the largest expansions this quarter?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingList Google Ads campaigns and show CPC trends for each.SalesList all workspaces with an upcoming renewal in the next month.Data & AnalyticsShow me revenue and subscription growth.MarketingWhich categories or segments contributed the most revenue or transactions?OperationsShow customers with at least two visits or repeat usage in the last month.Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.ProductAre there any features we added recently that increased engagement?MarketingWhich campaigns or channels drove the most leads and conversions this month?SalesWho are the most engaged accounts in the last 14 days?OperationsGive me a table of all new users with their signup source/medium.ProductWhich features correlate most with conversion to paid?SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.SalesWhich organizations that have not converted to paid are the most active?EngineeringHow many auth configs or connected accounts exist for provider X?EngineeringMake table links open detailed views in our admin tool.Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.EngineeringFind domains or metadata for a list of organizations from builder records.SalesWhich opportunities are stuck beyond the expected stage duration?MarketingHow many deals or opportunities are in our current campaign from a specific region?ProductWhat is our WAU/MAU and how is it trending?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?ProductWhich cohorts have the highest week-8 retention?SalesWhat accounts had the largest expansions this quarter?MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingList Google Ads campaigns and show CPC trends for each.SalesList all workspaces with an upcoming renewal in the next month.Data & AnalyticsShow me revenue and subscription growth.

Donnez à l'IA des définitions SQL validées, réutilisées dans le chat, les graphiques et les tableaux de bord.

MRR

Verified

Monthly recurring revenue from active subscriptions.

1select

2 date_trunc('month', created_at)

3 as month,

4 sum(amount) as mrr

5from subscriptions

6where status = 'active'

7group by month

How is our MRR trending?

MRR by month

Verified

$83.3K

MarAprMayJunJulAug

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