Power BI wins on reach inside Microsoft organizations
Power BI is hard to displace where Microsoft is the standard. It plugs into Microsoft identity, security, and compliance controls, distributes through Microsoft 365, aligns with Azure and Fabric, and feels familiar to people who already think in Excel. Per-seat pricing is comparatively low, the visualization catalog is deep, and the pool of people who know the tool is large. Procurement and IT reviews tend to be simpler because the vendor is already approved.
The cost shows up in modeling. Its semantic models are written in DAX inside Power BI datasets, a formula language few business users master, so serious report building ends up with a handful of experts. Authoring is desktop-first, and keeping calculation logic consistent across many reports and workspaces can absorb a lot of analyst time.