Embedded analytics pricing in 2026: published prices and billing models for 21 platforms

Embedded analytics costs anywhere from $0 to well over $5,000 a month at list price, and the biggest variable is how the vendor counts your customers. Of the 21 platforms we checked on November 12, 2026, eight publish a price you can use for customer-facing embedding: Power BI Embedded (capacity from about $263 a month), Amazon Quick Sight ($250 a month for 500 sessions), Preset ($500 a month for 50 embedded viewers), Luzmo (from $2,495 a month), and Metabase, Cube, Qlik, and Zoho Analytics. ThoughtSpot publishes only a free developer tier, and the other twelve, including Tableau, Looker, Sigma, Sisense, Omni, and Basedash, are quote only.

This page is a reference table, not a ranking. Every price below comes from the vendor’s own pricing page or documentation, opened on November 12, 2026, in US dollars, before discounts. For a feature comparison of the same category, see our guide to the best embedded analytics platforms.

How we compiled this

We opened each vendor’s official pricing page and embedding documentation and recorded five things:

1. Pricing model. Capacity, sessions, viewer licenses, platform fee plus usage, flat rate, per workspace, or per user.
2. Lowest published price that covers customer-facing embedding. Not the cheapest plan overall, but the cheapest plan that lets external users see embedded content.
3. What grows the bill. The unit that rises as you add customers or usage.
4. Whether external viewers count as paid users. This decides whether pricing scales with your customer count.
5. Branding, AI, and trial terms. Whether “Powered by” badges can be removed, whether embedded AI chat costs extra, and how you can test before buying.

Power BI capacity prices come from the Azure retail prices API for US East, because the Azure pricing pages render prices with JavaScript. Monthly figures assume 730 hours. Where a fact is not documented, the table says so.

Embedded analytics pricing table (as of November 2026)

The column that matters most for a SaaS product is the last one. When external viewers are billed per user, cost grows with every customer you onboard. When they are not, cost grows with capacity, data, or usage, which you can partly control through caching and query design.

Capacity and session pricing: Power BI Embedded and Amazon Quick Sight

Power BI Embedded bills by the hour for a capacity node, metered to the second. As of November 2026 in US East, A1 is $1.0081 an hour (about $736 a month) and A4 is $8.0565 an hour (about $5,881). Microsoft Fabric F SKUs cost $0.18 per capacity unit hour, so F2 is about $263 a month pay-as-you-go, F8 about $1,051, and F64 about $8,410; a one-year reservation brings F2 to about $156. In the app-owns-data model, Microsoft states that “users viewing content do not need Power BI licenses,” while authors need Power BI Pro at $14 per user per month. Capacities can be paused to stop charges. The catch is sizing: viewer count does not change the price, but concurrency and model size decide which SKU you need. Microsoft’s embedded capacity guide also notes that below F64, user-owns-data scenarios still need a Pro or Premium Per User license per viewer.

Amazon Quick Sight sells embedded capacity in 30-minute sessions. The monthly tier is $250 for 500 sessions plus $0.50 per extra session; annual tiers start at $20,000 for 50,000 sessions. Registered users cost $3 (Reader), $20 (Reader Pro), $24 (Author), or $40 (Author Pro) a month, and a $250 monthly account fee applies if you have any Pro user or Q&A enabled. Embedding requires Enterprise edition, and removing the “Powered by Quick” badge requires an annual capacity commitment.

Viewer licenses: Preset, Metabase, and Zoho Analytics

Preset sells “embedded dashboard viewer licenses ($500/mo for 50 Viewers)” as an add-on to Professional ($20 per user per month billed annually) or Enterprise, with volume discounts on Enterprise. Viewers do not need a Preset account. The 14-day Professional trial lets admins embed without buying viewer licenses.

Metabase has the widest spread inside one product. Guest embeds work on every plan, including free open source, and their viewers do not count as users, but below Pro they carry a “Powered by Metabase” badge. White-label embedding, SSO embedding, the React SDK, and embedded Metabot need Pro at $575 a month (10 users, then $12 each) or Enterprise from $20,000 a year. Metabase states that “everyone who signs in to your Metabase counts as a user, including people who sign in to your embeds directly or via SSO.”

Zoho Analytics has the lowest per-user prices in this table, but its embedding is built around viewers who log in. Private embed links start on Premium ($115 a month billed yearly, 15 links), and Zoho warns they can be “accessed by anyone who knows the URL.” Logo rebranding is on Premium and Enterprise; full white-label is a separate quote.

Platform fee plus usage: Luzmo, Cube, and Qlik

Luzmo has one plan from €1,995 or $2,495 a month, billed annually. It includes white-labeling, 500 AI conversations, and 100 million rows, with extra rows at $0.25 per million. Luzmo notes that “some contracts scale on monthly active users instead.” There is a 10-day trial.

Cube puts embedded dashboards and embedded AI chat on Premium at $80 per developer a month, plus compute (a dedicated deployment is listed at $1.20 an hour on Premium, about $876 a month). Signed embedding is capped at 10,000 external users per account unless support raises it. Cube does not document whether external users are billed.

Qlik Cloud Analytics prices by data capacity rather than seats. Starter is $300 a month for 10 users, Standard is $825 a month for 25 GB, and Premium is $2,750 a month for 50 GB and adds anonymous (public) access, which is what a customer-facing embed without Qlik logins needs. Qlik does not publish a separate OEM price.

Quote only, with a published metering unit

These vendors do not publish prices but do document what they meter, which tells you how cost will scale:

• Tableau Embedded Analytics is a limited-use Tableau Cloud license. Usage viewers are “licensed per usage measured in analytical impressions” (dashboard loads, exports, subscriptions), every deployment needs at least one Creator, and contracts are annual.
• Looker requires the Embed edition for signed embedding. It includes 500,000 query API calls a month, and Conversational Analytics overage after January 31, 2027 is listed at $3 per million input tokens and $20 per million output tokens.
• ThoughtSpot Embedded offers a free Developer edition (10 users, 25 million rows) and an Enterprise edition with user-based or usage-based pricing. ThoughtSpot says it “does not meter or charge for LLM tokens”; Spotter is included under usage pricing and an add-on under user pricing.
• GoodData.AI charges a platform fee plus a number of workspaces, with unlimited users and data on Professional. If each customer gets a workspace, cost tracks your tenant count.
• Holistics prices embedding by embed workers, which set how many viewers can load dashboards at once, with unlimited viewers.
• Domo uses credits with no per-seat fees: one credit per table created or updated, one per dataflow run, and one per million stored rows a month. Domo does not list a separate price for Domo Embed.
• Omni has no public pricing page, but bills AI usage “at $1.00 per credit for usage beyond the included allotment” and lets you cap AI credits per customer.

Quote only, with little published detail

• Sigma calls secure embedding “a premium feature” and bills by license tier (View, Act, Analyze, Build); its pricing URL now redirects to a contact form. There is a 7-day trial.
• Sisense lists Self-Serve and Enterprise plans without prices. Full white-labeling is Enterprise only; there is a 7-day trial.
• Reveal BI is a flat rate per application with unlimited users, white-labeling and AI included, and a 30-day SDK trial. It runs inside your own app servers.
• Embeddable is a flat monthly subscription priced by project scope, with “no usage-based pricing.”
• Hex sells signed embedding as an Embedded Analytics add-on on the Enterprise plan only.
• Basedash includes embedding only on Enterprise, which is priced by quote. The public Startup plan is $1,000 a month plus AI usage for up to 25 users and does not include embedding. Embedding uses a React SDK with components for AI chat, dashboards, insights, automations, and the full app, or an iframe, and Enterprise adds SSO, SCIM, and self-hosting. Basedash does not publish a per-viewer or usage price for embedded users, so it cannot be compared on cost without a quote; see the pricing page for current plans.

Explo, an embedded analytics vendor that Omni acquired, is being folded into Omni. Omni’s announcement says Explo customers keep full access “for the next 12 months” before the platform is sunset, and that pricing stays the same through the current contract. Explo’s pricing page no longer loads. Our Basedash vs Explo comparison covers the migration angle.

What 500 external customers cost at published list prices

To make the published prices comparable, we priced one scenario: a SaaS app with 500 external customer users who each open embedded dashboards about four times a month, and two internal people who build content. These are list prices from the pages above, monthly billing where offered, before discounts, taxes, and warehouse compute.

Three things stand out. First, per-viewer pricing (Preset, Metabase SSO embeds) costs the most at this scale, while capacity and session pricing barely notices 500 viewers. Second, the cheapest row assumes the smallest Power BI capacity is enough, which depends on model size and concurrency, so treat it as a floor. Third, Metabase’s guest embeds show how much the choice of embedding mode matters: the same product costs $0 or $6,479 depending on whether viewers sign in.

For costs beyond the license, such as engineering time and warehouse queries, see our build vs buy framework for embedded analytics and the wider BI pricing and seat limits reference.

Embedding methods, tenant isolation, and AI terms

Which pricing model fits your product

• Early-stage startup that needs a low minimum: Metabase guest embeds ($0, with a badge), Power BI on a small F SKU, or Quick Sight’s $250 session tier. All three let you start without committing to a per-customer price.
• Freemium SaaS with many low-usage viewers: session or impression pricing (Quick Sight, Tableau usage viewers) or capacity pricing (Power BI, Qlik) beats per-viewer licensing, because inactive users cost nothing or close to it.
• 10,000 tenants with predictable cost: flat or capacity models (Reveal, Embeddable, Holistics embed workers, Qlik capacity, Power BI capacity) keep the bill independent of tenant count. Check per-tenant units, such as GoodData workspaces, that grow with every customer.
• Usage-based billing dashboards for your own customers: Luzmo, Quick Sight, and Domo meter usage directly, so cost follows the product’s own usage curve.
• Embedded AI chat: check what AI costs separately from the license. Luzmo includes 500 conversations, Reveal includes AI, ThoughtSpot does not charge for tokens, and Omni, Looker, and Quick Sight meter AI on their own unit. Basedash ships embedded AI chat on its quote-based Enterprise plan.

Frequently asked questions

What does embedded analytics cost for a SaaS product with 500 customers?

At November 2026 list prices, a 500-customer deployment ranges from about $291 a month on the smallest Power BI Embedded capacity to about $6,479 a month on Metabase Pro with SSO-embedded users. Session pricing on Amazon Quick Sight lands near $1,048 for four sessions per user a month, and flat-fee platforms like Luzmo ($2,495) and Qlik Premium ($2,750) sit in between. The spread comes from whether viewers are billed per user. Quote-only vendors such as Tableau, Looker, Sigma, and Sisense need a sales conversation to price the same scenario.

Which embedded analytics tools are cheapest for an early-stage startup with low minimums?

Metabase guest embeds cost nothing on the open source edition, though they show a “Powered by Metabase” badge until you move to Pro at $575 a month. Power BI Embedded starts at about $263 a month for an F2 capacity billed by the hour, and you can pause it when nobody uses it. Amazon Quick Sight’s monthly tier is $250 for 500 sessions. ThoughtSpot’s Developer edition is free for up to 10 users, which suits building a prototype but not production traffic.

Can embedded analytics scale to 10,000 tenants with predictable costs?

Yes, if the pricing unit is not the tenant or the viewer. Reveal BI prices per application with unlimited users, Embeddable charges a flat monthly fee by project scope, Holistics prices by concurrent embed workers, and Qlik and Power BI price by capacity. Per-workspace (GoodData.AI) and per-viewer (Preset, Metabase SSO embeds) models grow with every tenant. Cube caps signed embedding at 10,000 external users per account unless support raises the limit, so ask about it before you sign.

Do external viewers of embedded dashboards count as paid users?

It depends on the vendor and the embedding mode. Power BI app-owns-data viewers need no license, Quick Sight anonymous viewers consume sessions instead of seats, and Luzmo, Qlik, Reveal, Holistics, Domo, and GoodData.AI do not charge per viewer. Preset charges for viewer licenses in packs of 50. Metabase bills anyone who signs in to an embed through SSO but not guest embed viewers. Sigma, Looker, Cube, and Hex do not document how embedded users are billed.

How is Tableau Embedded Analytics licensed in 2026?

Tableau Embedded Analytics is a limited-use Tableau Cloud license for content shown to people outside your organization, priced by quote on an annual contract. Usage viewers are metered in analytical impressions, which count events like dashboard loads, exports, subscriptions, and Pulse insight requests. Creators and Explorers remain per-user licenses, and every deployment needs at least one Creator. The embedded license cannot share an environment with full-use licenses.

What happens to Explo pricing after the Omni acquisition?

Omni has announced that Explo customers keep full access to Explo for 12 months before the platform is sunset, and that pricing stays the same through the end of each current contract. Explo’s public pricing page no longer loads, and Omni does not publish its own prices. Teams on Explo should plan a migration within that window and get an Omni quote or price alternatives with published rates, such as Luzmo, Metabase, or Power BI Embedded.

Do AI chat features in embedded analytics cost extra?

Often, and on a different meter from the license. Luzmo includes 500 AI conversations a month in its base plan, Reveal BI includes AI in its flat price, and ThoughtSpot states it does not charge for LLM tokens. Omni bills $1.00 per AI credit over the included allotment, Amazon Quick Sight charges $250 a month for 500 Q&A questions, and Looker meters Conversational Analytics in data tokens. Metabase lets you bring your own model key at no extra cost.