This page is available in Français.
This page is available in Español.
This page is available in Português (Brasil).
A step-by-step guide to building a dashboard in Google Sheets: get data in, build charts and controls, keep it fresh, and know when to move to a BI tool.
Max MusingFounder and CEO of Basedash
A buyer's guide to product analytics: when a dedicated tool like Amplitude or Mixpanel earns its keep, and when your own data warehouse can do the job.
Max MusingFounder and CEO of Basedash
SCIM provisioning keeps users, groups, and memberships aligned from Okta or Microsoft Entra ID as enterprise BI adoption grows.
Max MusingFounder and CEO of Basedash
A practical guide to building a customer health score: which signals to use, how to weight them, SQL to calculate it, and how to validate it against churn.
Max MusingFounder and CEO of Basedash
“We evaluated Omni and other BI tools, but the speed to insight with Basedash is unmatched.”
Greg Demoge
Co-founder & CPO · FullEnrich
Read case study →
“For a security-conscious company like ours, Basedash instantly clicked. Reports that took weeks are ready in hours.”
Claudio Godoy
AI Agents Lead · Taxfyle
Read case study →
A metric is any number you track; a KPI is a metric tied to a goal. Here's the difference, with examples, and a simple test for what belongs on a dashboard.
Max MusingFounder and CEO of Basedash
A step-by-step guide to budget vs actual reporting: join plan and actuals, calculate variance, flag what matters, and automate it instead of using Excel.
Max MusingFounder and CEO of Basedash
Our AI agents re-sent a huge stable prefix on every turn, and prompt caching should have made that nearly free. It wasn't caching at all. The culprit was one line in the system prompt, and fixing it turned into a full rework of how we build agent context.
Max MusingFounder and CEO of Basedash
Choosing the right chart starts with the question you're answering, not the data. A practical guide to picking chart types for dashboards and reports.
Max MusingFounder and CEO of Basedash
A data governance framework defines who owns data, how metrics are defined, and who can access what. Here is a lightweight version lean teams can actually run.
Max MusingFounder and CEO of Basedash
A single source of truth is one governed place where each metric is defined once. Here is why teams lose it and how to build one that holds as you grow.
Max MusingFounder and CEO of Basedash
Customer segmentation groups customers by traits, behavior, or value. Learn the main models and build RFM and behavioral segments in SQL that drive action.
Max MusingFounder and CEO of Basedash
The Basedash agent can now take action: write and run SQL edits against databases you've enabled, and act in Stripe, HubSpot, or any tool behind an MCP connector — with your approval on everything consequential. From answers to actions.
Max MusingFounder and CEO of Basedash
A practical guide to cohort analysis with SQL. Build retention, revenue, and behavioral cohorts, read a cohort table, and avoid the mistakes that break it.
Max MusingFounder and CEO of Basedash
Platform-native reports show revenue, not profit. Here is how to unify Shopify, ad spend, and COGS into ecommerce analytics that measure contribution margin.
Max MusingFounder and CEO of BasedashOn every cache hit, our run-query endpoint parsed JSON into objects just to serialize the same objects right back. Here's how we stored the raw bytes instead, and why the win showed up in event-loop delay more than wall time.
Max MusingFounder and CEO of Basedash
Data democratization means giving non-technical teams safe, usable access to data. Here is a framework for the four conditions it needs, and where it fails.
Max MusingFounder and CEO of Basedash