BI for ecommerce — AI-native analytics for commerce brands

For commerce teams

Basedash is AI-native business intelligence for commerce brands. Connect your storefront, ads, payments, and ops — then just ask.

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Connect your data

750+ integrations

Shopify

Stripe

Google Analytics

Klaviyo

Meta Ads

Amazon

Recharge

Attentive

ShipHero

Gorgias

PostgreSQL

NetSuite

+ warehouses, ad platforms, CRMs & 730 more

One source of truth

Warehouse · Semantic layer

AI data analyst

"Which channels drove the most revenue this quarter?"

↳

Paid social leads, up 41%

Commerce overview

Live

Revenue

$1.28M

▲ 12.4%

AOV

$86

▲ 4.1%

ROAS

3.9x

▲ 0.3

AI data analystDashboardsInsightsAutomationsSemantic layerEmbedding

Quick answer

Basedash is an AI-native business intelligence platform for ecommerce brands. It unifies your storefront, ad platforms, payments, email, and fulfillment data into one model, then answers questions in plain language — blended ROAS, LTV by channel, true profit per order, and inventory risk — with no SQL or dedicated BI team required.

Revenue, margin, and retention — calculated from one trusted model.

Net revenue

$1.28M

+12.4%

Blended ROAS

3.9x

+0.3

Average order value

$86

+4.1%

Repeat purchase rate

31%

+2.6pp

Contribution margin

42%

+1.8pp

Customer acquisition cost

$24

-9%

From acquisition to fulfillment, ask the questions that decide your week.

Blended ROAS and channel attribution

See which channels actually drive revenue — net of ad spend, discounts, and fees. Basedash blends Shopify, Meta, Google, and Klaviyo into one view so you stop trusting per-platform dashboards that all claim the same sale.

"Which channels drove the most revenue this quarter, net of ad spend?"

Retention and LTV cohorts

Track repeat purchase rate, time to second order, and 90-day LTV by acquisition channel. Find out which campaigns bring buyers who come back — not just one-and-done discount hunters.

"What is the 90-day LTV of customers acquired through paid social vs email?"

Inventory and SKU performance

Connect your storefront, 3PL, and ERP to spot stockouts before they happen and surface the SKUs driving margin. No more reconciling ShipHero exports against a Shopify spreadsheet by hand.

"Which SKUs are at risk of stocking out in the next 14 days?"

True profitability per order

Layer shipping, payment processing, COGS, and ad spend onto every order to see real contribution margin by product, collection, and region — not just top-line revenue.

"What is contribution margin by product category after shipping and fees?"

Subscription and repeat revenue

For subscription and replenishment brands, monitor active subscribers, churn, MRR, and upgrade rate from Recharge and Stripe alongside your one-time orders in a single model.

"How is subscriber churn trending versus new subscriptions this month?"

Daily commerce briefing

Every morning, an AI agent scans yesterday's sales, spend, and inventory and posts the things that moved to Slack — a revenue spike, a creative that's fatiguing, a SKU running low.

"What changed in the business yesterday that I should know about?"

Get instant answers, uncover important trends, and make confident decisions faster.

SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?OperationsSurface users who recently hit errors or experienced slow response times.SalesWhich accounts are likely to expand based on recent product activity?ProductIdentify the magic moment that predicts long-term engagement.EngineeringHow many auth configs or connected accounts exist for provider X?ProductAre there any features we added recently that increased engagement?MarketingWhich categories or segments contributed the most revenue or transactions?ProductWhich features correlate most with conversion to paid?ProductDid anything else spike when a specific feature usage increased?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?MarketingList Google Ads campaigns and show CPC trends for each.OperationsFilter paid organizations and show their current usage details.MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingHow many deals or opportunities are in our current campaign from a specific region?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.SalesWho are the most engaged accounts in the last 14 days?MarketingWhat should be on a performance dashboard for our account managers?SalesWhat accounts had the largest expansions this quarter?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.SalesWhich opportunities are stuck beyond the expected stage duration?SalesHow many leads are currently close to closing?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.SalesWhich accounts are a churn risk?SalesWhich organizations that have not converted to paid are the most active?SalesWhat should a sales-facing dashboard include for quick qualification and follow-up?OperationsSurface users who recently hit errors or experienced slow response times.SalesWhich accounts are likely to expand based on recent product activity?ProductIdentify the magic moment that predicts long-term engagement.EngineeringHow many auth configs or connected accounts exist for provider X?ProductAre there any features we added recently that increased engagement?MarketingWhich categories or segments contributed the most revenue or transactions?ProductWhich features correlate most with conversion to paid?ProductDid anything else spike when a specific feature usage increased?MarketingWhich geographies are performing best this quarter by pipeline and closed-won?MarketingList Google Ads campaigns and show CPC trends for each.OperationsFilter paid organizations and show their current usage details.MarketingShow campaigns with delivery errors that still spent in the last 24 hours.MarketingHow many deals or opportunities are in our current campaign from a specific region?MarketingAre we seeing a drop in lead volume year over year? Which months and segments are down?Data & AnalyticsIdentify top entities (e.g., products, practices, segments) by net earnings or volume.SalesWho are the most engaged accounts in the last 14 days?MarketingWhat should be on a performance dashboard for our account managers?SalesWhat accounts had the largest expansions this quarter?Data & AnalyticsBreak down counts by type (categories, forms, service items) and show percentages.SalesWhich opportunities are stuck beyond the expected stage duration?SalesHow many leads are currently close to closing?Data & AnalyticsTrend key KPIs over time and flag abnormal spikes.SalesWhich accounts are a churn risk?SalesWhich organizations that have not converted to paid are the most active?

Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringWhich services or endpoints have the highest error rates this week?OperationsShow customers with at least two visits or repeat usage in the last month.EngineeringWhat are the most common errors this month, and what endpoints are causing them?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?EngineeringWhich SDK versions or app versions are most error-prone?EngineeringShow recent error logs and users impacted in the last week.MarketingWhich campaigns or channels drove the most leads and conversions this month?EngineeringMake table links open detailed views in our admin tool.OperationsWhich customers have open issues tied to performance or reliability?OperationsWhich customers are running into more bugs recently?OperationsGive me a table of all new users with their signup source/medium.ProductWhich cohorts have the highest week-8 retention?SalesList all workspaces with an upcoming renewal in the next month.Data & AnalyticsShow me revenue and subscription growth.Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringFetch IDs created in a given month for a specific provider or integration.MarketingWhat is our CAC?ProductShow onboarding conversion rate compared to last month.EngineeringFind domains or metadata for a list of organizations from builder records.ProductShow retention by cohort and first-usage month.ProductWhat is our WAU/MAU and how is it trending?OperationsWhich tickets are trending by category and time to resolution?Data & AnalyticsPull IDs or names for items matching a keyword across connected sources.EngineeringWhich services or endpoints have the highest error rates this week?OperationsShow customers with at least two visits or repeat usage in the last month.EngineeringWhat are the most common errors this month, and what endpoints are causing them?MarketingWhat is our blended cost per lead and cost per acquisition by channel?ProductWhich product areas are slowing users down (timeouts, latency, error-prone steps)?EngineeringWhich SDK versions or app versions are most error-prone?EngineeringShow recent error logs and users impacted in the last week.MarketingWhich campaigns or channels drove the most leads and conversions this month?EngineeringMake table links open detailed views in our admin tool.OperationsWhich customers have open issues tied to performance or reliability?OperationsWhich customers are running into more bugs recently?OperationsGive me a table of all new users with their signup source/medium.ProductWhich cohorts have the highest week-8 retention?SalesList all workspaces with an upcoming renewal in the next month.Data & AnalyticsShow me revenue and subscription growth.Data & AnalyticsBuild a quick-start KPI dashboard with filters and best-practice layout.Data & AnalyticsHow many records/jobs/tasks were created or submitted in a given timeframe?EngineeringFetch IDs created in a given month for a specific provider or integration.MarketingWhat is our CAC?ProductShow onboarding conversion rate compared to last month.EngineeringFind domains or metadata for a list of organizations from builder records.ProductShow retention by cohort and first-usage month.ProductWhat is our WAU/MAU and how is it trending?OperationsWhich tickets are trending by category and time to resolution?

Connect your own warehouse, or use Basedash Warehouse to visualize all your data in one place.

See all 750+ integrations

Connect your commerce stack

Basedash integrates with the tools every modern brand already runs on.

Shopify

Orders, products, and customers

Stripe

Payments and processing fees

Klaviyo

Email and SMS revenue

Meta Ads

Paid social spend and ROAS

Google Ads

Search and Shopping spend

Amazon Seller

Marketplace orders and fees

Attentive

SMS marketing performance

ShipHero

Fulfillment and inventory

Recharge

Subscriptions and retention

Gorgias

Support tickets and CSAT

NetSuite

ERP, COGS, and finance

GA4

Site traffic and behavior

Plus 750+ more data sources. See all integrations

Basedash vs commerce dashboards

Why brands move from per-platform dashboards and spreadsheets to one AI-native model.

Capability	Basedash	Other tools
AI-generated commerce dashboards	Yes	No
Blended, multi-touch attribution	All channels in one model	Last-click, per-platform
Profit after COGS, shipping, and fees	Built in	Manual spreadsheets
Natural language questions	Yes	SQL or rigid templates
Data sources	750+ integrations	Shopify + a few ad platforms
Your own warehouse and SQL	Yes	Locked to their model
Time to first dashboard	Minutes	Days to weeks
Embedded analytics for partners	Yes	Rarely

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Insights

A daily AI briefing on your data

Data sources

Connect 750+ integrations

Ecommerce analytics FAQ

What metrics should an ecommerce brand track?

The core set is net revenue, average order value (AOV), blended ROAS and MER, customer acquisition cost (CAC), repeat purchase rate, 90-day LTV, contribution margin after COGS/shipping/fees, and inventory sell-through. Basedash calculates these automatically once your storefront, ad platforms, and payments are connected.

How is blended ROAS different from platform ROAS?

Platform ROAS (the number Meta or Google reports) counts every sale each platform thinks it influenced, so the totals double-count and overstate performance. Blended ROAS divides total revenue by total ad spend across all channels using one source of truth, giving you a single honest number you can actually budget against.

Which ecommerce tools does Basedash connect to?

Basedash connects to Shopify, Stripe, Klaviyo, Meta Ads, Google Ads, Amazon Seller, Attentive, Recharge, ShipHero, Gorgias, NetSuite, GA4, and 750+ sources in total — plus any warehouse like BigQuery, Snowflake, or Postgres. You can connect directly or sync through your existing warehouse.

Can Basedash replace a tool like Triple Whale or a spreadsheet?

For most brands, yes. Basedash covers attribution, profitability, retention, and inventory in one place — and because it sits on your own data model, you're not locked into someone else's definitions. You can always drop into SQL or connect your warehouse when you need more depth.

Do I need a data analyst to use it?

No. Anyone on the team can ask a question like "what's our repeat rate by first product purchased?" and get a governed chart back. A semantic layer keeps metric definitions consistent, so the numbers in a marketer's dashboard match the ones in the founder's board deck.

How does Basedash handle profitability?

Basedash layers COGS, shipping, payment processing fees, and ad spend onto every order so you see real contribution margin — by product, collection, channel, or region — instead of just top-line revenue. That's the number that tells you whether a discount or a new acquisition channel is actually working.

We can help you migrate your data and dashboards from any other tool.

Start free Book a demo

Every source your brand runs on.

The metrics that move your brand.

Built for how commerce teams work.