Content performance recap

Q: How do you measure content marketing performance?

Track pageviews, engagement (time on page, scroll), signups attributed to the page, and organic queries driving traffic. Best practice: tie every piece of content to a downstream conversion event so 'good content' has a concrete definition.

Q: How often should you audit content for refresh?

Most evergreen content benefits from a refresh every 6–12 months. The automated recap flags pages with > 30% traffic drop vs. the trailing 8-week average so you can prioritize.

Weekly AI recap of blog, video, and landing page performance — top pages by signups, surprise winners, and content debt to refresh.

Use this template How automations work

Runs weekly Scheduled Delivered to Slack, Email

Content performance recap

Active

Trigger

Runs weekly

Instructions

Generate a weekly content performance recap.

Delivery

Slack · Email

Example output

A realistic sample of what this automation delivers — your version draws on your data.

Content performance recap Runs weekly · Sent to Slack, Email

Sample output

Last 8 weeks

Total visits

41K +12% (36.6K)

Attributed signups

184 +18% (156)

Posts published

24 +3 (21)

Avg time on page

3:14 +8s (3:06)

Top line. 24 published posts, 41K total visits (+12% WoW), 184 signups attributed to content (+18%).

Top performers

Page	Visits	Signups	Trend
/blog/best-ai-native-bi-tools-compared-2026	8,420	41	+22%
/blog/how-to-review-ai-generated-sql	3,140	12	new
/vs/omni-vs-sigma	2,890	18	+18%

Surprise riser. /blog/dashboard-sprawl-audit was up 84% WoW after a Reddit thread linked it — worth a follow-up post on the same theme.

Pages to refresh. /blog/best-bi-tools-2025 still ranks but visits are down 31% over 4 weeks — update the year and the comparison matrix.

The prompt

Copy, paste, customize.

Drop this into a Basedash automation. AI fills in the numbers from every source you've connected.

Instructions

Generate a weekly content performance recap.

For each piece of content (blog post, landing page, comparison, video) updated or live in the past 90 days, surface:

- Pageviews this week
- Engagement (avg. time on page, scroll depth)
- Signups attributed
- Top organic queries driving traffic

Then highlight:

**Top performers** — five highest signup drivers.
**Surprise risers** — pages with > 2× growth vs. 8-week average.
**Refresh candidates** — pages that lost > 30% traffic vs. 8-week average.

Close with one line per recommendation: which post to update, which to repromote, which to retire.

Data sources