Email campaign performance

Q: What email metrics should I track daily?

Open rate, click-through rate, conversions, deliverability, and spam complaints. Most teams ignore deliverability and complaints until reputation has already been damaged — daily monitoring catches the slope before it bends.

Q: What's a healthy open rate in 2026?

Apple Mail Privacy Protection has skewed open rates upward across the board. Most healthy lifecycle programs see 35–55% open rates today. Trends matter more than absolute numbers; click-through rate remains the better quality signal.

Daily AI report on email campaign opens, clicks, conversions, and deliverability — with the best and worst performers named.

Use this template How automations work

Runs daily Scheduled Delivered to Slack, Email

Email campaign performance

Active

Trigger

Runs daily

Instructions

Summarize email marketing performance from the past 24 hours.

Delivery

Slack · Email

Example output

A realistic sample of what this automation delivers — your version draws on your data.

Email campaign performance Runs daily · Sent to Slack, Email

Sample output

Open + click rate, this week's sends %

Open rate CTR

Top line. 4 campaigns sent, 38,420 deliveries, 27.1% blended open rate, 4.8% blended CTR, 124 signups attributed.

Standouts

“Why SaaS dashboards lie” (Wed, list: all-subscribers, 24K) — 31% open, 6.4% CTR, 18 signups. Best send of the month.
“What we shipped in May” (Fri, list: free-users, 9K) — 22% open, 3.1% CTR, 41 signups. Best signup conversion.

Underperformers

“Last call: webinar tomorrow” (Tue, 8K) — 14% open, 1.2% CTR. Subject line is the suspect.

Deliverability watch. Spam rate 0.04% across all sends (target <0.1%). Bounce rate 0.6%, no anomalies.

The prompt

Copy, paste, customize.

Drop this into a Basedash automation. AI fills in the numbers from every source you've connected.

Instructions

Summarize email marketing performance from the past 24 hours.

For each campaign sent yesterday, report:
- Subject line
- Audience size
- Open rate vs. 90-day baseline
- Click-through rate vs. 90-day baseline
- Conversions
- Spam complaints + unsubscribes if non-trivial

Name the best and worst performers explicitly. Flag any campaign with a delivery rate below 97% or a spam rate above 0.1%.

Close with one line on what to repeat and one line on what to fix.

Data sources