Failed payment — NorthwindCo ($72K ARR)
- Reason: card_declined (insufficient funds).
- Charge: $6,000 (annual renewal), May 25 at 03:14 UTC.
- Customer state: Healthy. CSAT 9/10, 38 weekly active users, no support tickets.
- History: First failure on this account. Smart Retries scheduled for May 27 and May 30.
Recommended next step. Email Lara (billing contact) by EOD. Most renewals like this are AP timing — a one-line note avoids the dunning sequence escalating to her CTO.