Net new MRR this week: +$24,700 (+12% WoW, trailing 4-week avg +$22,100).
Components
- New: +$19,800 (best week of the quarter)
- Expansion: +$10,100
- Contraction: -$1,500
- Churn: -$3,700
Top contributors
- New: NorthwindCo ($620), RegionalBank ($580), PlanetMedia ($340).
- Expansion: Acme (+$340, 8 seats), ContentCo (+$280, plan upgrade).
- Churn: RegionalCo ($380, downgrade after pricing change), three SMB cancellations.
Plan mix. 64% of new MRR landed on Growth (target), 22% Pro, 14% Starter.
Segment. Mid-market drove 71% of new MRR — best week for that segment ever.
Trend. Net new has now grown 6 weeks in a row. Trailing 12-week chart attached above.