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An AI-powered weekly user growth report. New signups, activations, weekly active users, and the channels driving each.

Use this templateHow automations work
Runs weeklyScheduledDelivered to Slack, Email
Weekly user growth report
Active

Trigger

Runs weekly

Instructions

Generate a weekly user growth report.

Delivery

Slack · Email

Example output

A realistic sample of what this automation delivers — your version draws on your data.

Weekly user growth reportRuns weekly · Sent to Slack, Email
Sample output
Weekly cohort retention, last 8 weeks% retained
W1W2W3W4W5W6W7W802856
Week 1Week 4Week 12

Top line. New signups +9% WoW, activation rate held at 41%, WAU 9,840 (+12%).

Acquisition

  • Organic: 124 signups (+12%) — best week of the year for /blog/best-ai-native-bi-tools-compared-2026.
  • Paid: 38 signups (+27%) — Reddit overperformed; LinkedIn paused.
  • Referral: 22 signups (+5%) — invite-a-teammate is up 18% over 4 weeks.

Activation. 41% of new signups completed a core action within 24 hours — matches the trailing 8-week mean. Mobile activation lags at 28% (see the customer feedback trends).

Retention. W4 retention now 61% (was 54% twelve weeks ago) — the onboarding redesign continues to pay off.

One experiment to watch. Default-on “AI suggestions” for first-time users — A/B since May 18, activation lift +6 pts in the treatment arm so far. Decision next Monday.

Generated by Basedash AI from your connected data sourcesProduct
The prompt

Copy, paste, customize.

Drop this into a Basedash automation. AI fills in the numbers from every source you've connected.

Instructions
Generate a weekly user growth report.

Cover:

**Top funnel.** New signups by channel. WoW + trailing-4-week average.

**Activation.** Percent of new signups who hit your activation event in the first 7 days. WoW + 90-day average.

**Engagement.** Weekly active users vs. last week and same week last year.

**Retention.** Week-1 retention for the cohort that signed up two weeks ago.

**Standouts.** Three notable individual signups or activations. Name them.

**Risks.** Any segment whose activation or retention dropped > 10%.

Lead with numbers; close with one specific experiment to run next week.
Data sources

Powered by these sources.

Basedash automations read across every connected source in a single run. These are the ones this template tends to use most.

Frequently asked questions

What is a good week-1 retention rate for SaaS?

It depends on category and pricing. For self-serve B2B SaaS, healthy week-1 retention is 40–60%; below 30% is a strong signal that activation needs work.

What metrics belong in a growth report?

Top of funnel (signups by channel), activation rate, weekly active users, week-1 and week-4 cohort retention. The combination matters more than any single number — high signups with low activation is a leak, high activation with low retention is a long-term problem.

Keep going

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