Attributed sales
$1.28M+19%($1.08M)
A free Amazon DSP dashboard template for tracking spend, reach, conversions, ROAS, audience performance, and campaign delivery.
7 dashboard blocksNumber, Line, Donut, Vertical bar, Table
Preview
A realistic starting point.
The sample data shows the structure. Basedash generates the live version from your connected sources.
Amazon DSP performance
Delivery, audiences, and return
Live data
ROAS
4.6x+0.5x(4.1x)
Frequency
3.2+0.1(3.1)
Spend and sales
USDAudience mix
In-market34%
Lifestyle27%
Retargeting23%
Lookalike16%
ROAS by campaign
Delivery watchlist
Summer prospecting82% paced
Cart retargeting5.8x ROAS
Streaming video4.7 frequency
The prompt
Copy, paste, customize.
Drop this into Basedash AI to generate the dashboard from your own schema and business context.
Dashboard instructions
Build an Amazon DSP dashboard for a performance marketing team.
Include spend, impressions, reach, frequency, detail-page views, conversions, attributed sales, ROAS, and campaign delivery. Break results down by campaign, audience, creative, device, and inventory source, and compare the current period with the previous period.
Highlight campaigns that are under pacing, audiences with rising frequency and falling conversion, and creatives where spend increased without a matching lift in attributed sales.
Metrics
What to include.
Core metrics
- Spend, impressions, reach, frequency, delivery against budget, and cost measures.
- Detail-page views, conversions, attributed sales, ROAS, and cost per acquisition.
- Campaign, audience, creative, device, and inventory-source performance.
- Pacing exceptions, audience fatigue signals, and movement against the previous period.
Layout notes
Keep attributed outcomes and delivery health at the top, spend and sales trends in the middle, and campaign or audience diagnostics below. Pair rates with absolute volume so optimization decisions reflect both efficiency and scale.
Data sources
Powered by these sources.
Basedash can generate this dashboard across databases, warehouses, and SaaS tools.
Frequently asked questions
What should an Amazon DSP dashboard include?
An Amazon DSP dashboard should include spend, impressions, reach, frequency, detail-page views, conversions, attributed sales, ROAS, and delivery against budget. Add campaign, audience, creative, device, and inventory breakdowns for diagnosis. The main view should connect media delivery to business outcomes so the team can identify under-pacing, audience fatigue, or inefficient spend without opening separate campaign reports.
How do I build a dashboard from Amazon DSP data?
Connect Amazon DSP to Basedash and use the template prompt to generate the initial charts from your campaign data. Confirm the attribution window, currency, time zone, and conversion definitions before publishing, because those settings affect reported sales and return. Compare a known campaign and date range against the source report, then schedule the dashboard around the refresh cadence your team uses for optimization.
Which Amazon DSP metrics show campaign efficiency?
Use ROAS or cost per acquisition for the outcome, then pair it with spend, reach, frequency, conversion rate, and delivery against plan. Break these measures down by campaign and audience to find where efficiency changes. A high ROAS on very little spend may not be scalable, while a large campaign with moderate return can still contribute more total sales, so show rates and absolute values together.
How should frequency appear in an Amazon DSP dashboard?
Show average frequency over time and by audience, campaign, and creative, then place it beside reach and conversion performance. Rising frequency is not automatically bad, but it deserves review when reach stops growing or conversion declines. A useful dashboard flags segments that are seeing repeated exposure without a matching outcome lift so the team can rotate creative, broaden targeting, or adjust budget.
Can an Amazon DSP dashboard combine advertising and commerce data?
Yes. Amazon DSP delivery can be combined with ecommerce orders, product margin, inventory, CRM, or subscription data to evaluate outcomes beyond attributed sales. Align product identifiers, currencies, time zones, and attribution assumptions before joining the sources. Start by reconciling campaign totals, then use the combined view to compare media return with margin, stock availability, repeat purchase, or downstream customer value.
Keep going
See allRelated templates
Marketing
Marketing dashboard template
A marketing dashboard with campaign spend, conversion, CAC, pipeline contribution, and channel performance.
Operations
Ecommerce dashboard template
An ecommerce dashboard with orders, revenue, conversion, AOV, channel mix, refunds, inventory, and repeat purchase signals.
Finance
Revenue dashboard template
A finance-ready revenue dashboard with MRR, expansion, contraction, churn, NRR, and segment mix.
Leadership
Executive dashboard template
A board-ready executive dashboard with top-line business health, trend context, and the risks leaders need to discuss.