Gross revenue
$624K +17% ($534K)
Ecommerce dashboard template
A free ecommerce dashboard template for tracking revenue, orders, conversion, AOV, channel performance, refunds, inventory, and repeat purchase.
7 dashboard blocks
Number, Vertical bar, Donut, Horizontal bar, Table
Preview
A realistic starting point.
The sample data shows the structure. Basedash generates the live version from your connected sources.
Ecommerce dashboard
Revenue, conversion, and operations
Live data
Conversion rate
3.8% +0.4 pts (3.4%)
Refund rate
4.1% -0.8 pts (4.9%)
Revenue by day
Channel mix
Organic 34%
Paid 29%
Email 21%
Direct 16%
Category revenue
Core 286
Add-ons 164
Bundles 118
Outlet 56
Inventory risk
Core starter kit 8 days
Pro bundle 14 days
Legacy add-on Overstock
The prompt
Copy, paste, customize.
Drop this into Basedash AI to generate the dashboard from your own schema and business context.
Dashboard instructions
Build an ecommerce dashboard for a growth and operations team.
Include revenue, orders, conversion rate, AOV, repeat purchase rate, refunds, channel performance, product category performance, inventory risk, and fulfillment exceptions. Compare this period to the previous period and identify the products or channels driving the biggest changes.
Metrics
What to include.
Core metrics
- Revenue, orders, conversion rate, AOV, repeat purchase, refunds, and margin.
- Channel performance, campaign ROI, product category performance, and cohort value.
- Inventory risk, fulfillment exceptions, out-of-stock risk, and return reasons.
Layout notes
Ecommerce dashboards should connect demand to operations. Show conversion and revenue next to inventory and refund signals so growth does not hide fulfillment risk.
Data sources
Powered by these sources.
Basedash can generate this dashboard across databases, warehouses, and SaaS tools.
Frequently asked questions
What should an ecommerce dashboard include?
Why combine marketing and operations in an ecommerce dashboard?
Keep going
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