Pipeline created
$914K +18% ($774K)
Marketing dashboard template
A free marketing dashboard template for tracking spend, traffic, leads, pipeline, CAC, conversion, and channel performance.
6 dashboard blocks
Number, Line, Vertical bar, Funnel, Donut
Preview
A realistic starting point.
The sample data shows the structure. Basedash generates the live version from your connected sources.
Marketing performance dashboard
Spend to pipeline by channel
Live data
Blended CAC
$1,280 -9% ($1,406)
Spend to pipeline
USDChannel ROI
Campaign funnel
Visits · 84.2K
Leads · 4.8K
MQLs · 1.4K
SQLs · 416
Won · 82
Channel mix
Organic 38%
Paid search 26%
Paid social 18%
Events 18%
The prompt
Copy, paste, customize.
Drop this into Basedash AI to generate the dashboard from your own schema and business context.
Dashboard instructions
Build a marketing dashboard that tracks campaign performance from spend through pipeline.
Include spend, impressions, clicks, visits, leads, MQLs, pipeline created, CAC, cost per lead, channel conversion, and campaign ROI. Use a funnel for acquisition stages, bar charts for channel comparison, and trend charts for spend and pipeline.
Highlight channels where spend increased but downstream conversion or pipeline quality declined.
Metrics
What to include.
Core metrics
- Spend, impressions, clicks, visits, leads, MQLs, SQLs, and opportunities.
- Pipeline created, closed-won revenue, CAC, CPL, CPA, and campaign ROI.
- Conversion by channel, lead quality, win rate by source, and sales cycle by source.
- Organic traffic, paid performance, lifecycle email, events, and partner contribution.
Layout notes
Marketing dashboards work best when they show the whole funnel. Avoid stopping at clicks or leads; include pipeline and revenue so the team can see whether growth is efficient.
Data sources
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Basedash can generate this dashboard across databases, warehouses, and SaaS tools.
Frequently asked questions
What should a marketing dashboard include?
How do you measure marketing dashboard ROI?
Keep going
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