Net revenue
$1.42M +12% ($1.27M)
KPI dashboard template
A free KPI dashboard template for tracking revenue, growth, retention, pipeline, and operational health in one executive-ready view.
7 dashboard blocks
Number, Line, Progress, Scatter, Table
Preview
A realistic starting point.
The sample data shows the structure. Basedash generates the live version from your connected sources.
Company KPI dashboard
Weekly leadership scorecard
Live data
Active customers
4,820 +8% (4,464)
SLA misses
11 +4 (7)
Revenue vs. target
USDKPI attainment
Revenue plan 96%
Customer growth 104%
Retention target 91%
Reliability target 73%
Customer concentration
Watchlist
Enterprise churn risk 7 accounts
Support SLA misses 11
Expansion opportunities $286K
The prompt
Copy, paste, customize.
Drop this into Basedash AI to generate the dashboard from your own schema and business context.
Dashboard instructions
Build a KPI dashboard for leadership that shows the current health of the business.
Include revenue, customer growth, retention, sales pipeline, support load, and reliability metrics. Use number cards for the most important KPIs, trend charts for changes over time, and table or progress views for the items that need attention.
Compare every KPI to the previous period and highlight anything outside the expected range. Keep the layout scannable for a weekly leadership meeting.
Metrics
What to include.
Core KPIs
- Net revenue or ARR/MRR, including the month-over-month change.
- Active customers, new customers, churned customers, and expansion revenue.
- Sales pipeline value, stage conversion, and late-stage risk.
- Support volume, SLA misses, and customer satisfaction.
- Reliability or operational health signals that could affect customers.
Layout notes
Put the three most important numbers in the first row. Use a large line chart for the trend that leadership discusses most often, usually revenue or active customers. Keep watchlist items as a table so the owner and next action are easy to scan.
Data sources
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Frequently asked questions
What should be on a KPI dashboard?
How many KPIs should a dashboard include?
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