MRR
$842K +11% ($758K)
SaaS metrics dashboard template
A free SaaS metrics dashboard template for tracking MRR, churn, CAC payback, activation, retention, and account expansion.
7 dashboard blocks
Number, Line, Funnel, Donut, Scatter
Preview
A realistic starting point.
The sample data shows the structure. Basedash generates the live version from your connected sources.
SaaS metrics dashboard
Growth, retention, and revenue quality
Live data
NRR
121% +6 pts (115%)
CAC payback
9.8 mo -1.4 mo (11.2 mo)
MRR movement
USDSignup to paid
Visits · 18.4K
Trials · 2.2K
Activated · 924
Qualified · 386
Paid · 118
Plan health
Free 44%
Growth 38%
Enterprise 18%
Segment efficiency
The prompt
Copy, paste, customize.
Drop this into Basedash AI to generate the dashboard from your own schema and business context.
Dashboard instructions
Build a SaaS metrics dashboard for a B2B SaaS company.
Include MRR or ARR, new MRR, expansion, contraction, churn, net revenue retention, CAC payback, activation rate, retention, and account health. Use number cards for headline metrics, a line chart for MRR, a donut for revenue mix, and a funnel for acquisition through paid conversion.
Compare each metric to the prior month and show which customer segment or acquisition channel is driving the movement.
Metrics
What to include.
Core metrics
- MRR or ARR, new MRR, expansion MRR, contraction MRR, and churned MRR.
- Net revenue retention, gross revenue retention, and logo retention.
- CAC payback, LTV:CAC, signup-to-paid conversion, and sales cycle length.
- Activation rate, product usage, account health, and support load.
Layout notes
Use the top row for the three numbers founders check most often: MRR, NRR, and CAC payback. Pair the revenue trend with a funnel so the dashboard explains both business outcome and growth input.
Data sources
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Basedash can generate this dashboard across databases, warehouses, and SaaS tools.
Frequently asked questions
What metrics should a SaaS dashboard include?
What is the difference between a SaaS dashboard and a KPI dashboard?
Keep going
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